Simera · 4 months ago
Marketing Manager (Remote)
Simera is a company seeking a Marketing Manager responsible for developing and optimizing marketing strategies to promote their products and strengthen brand awareness. This role involves managing integrated marketing campaigns, analyzing market trends, and collaborating with various teams to support lead generation and customer engagement.
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Responsibilities
Managing integrated marketing campaigns, from concept to execution, leveraging channels such as social media, email marketing, paid advertising, search engine optimization (SEO), content marketing, events, and print media
Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities for innovation and differentiation
Overseeing the creation of compelling content and brand messaging, ensuring consistency in tone, style, and visual identity across all platforms
Work closely with sales, product development, and creative teams to ensure that marketing efforts support lead generation, customer engagement, and revenue goals
Monitor key metrics such as conversion rates, ROI, customer acquisition cost, and engagement rates, using data insights to refine strategies and improve effectiveness
Manage budgets, allocate resources efficiently, and negotiate with vendors or media partners to maximize returns on investment
Qualification
Required
strategic oversight of marketing initiatives across both digital and traditional channels
managing integrated marketing campaigns from concept to execution
leveraging channels such as social media, email marketing, paid advertising, search engine optimization (SEO), content marketing, events, and print media
analyzing market trends, consumer behavior, and competitive landscapes
overseeing the creation of compelling content and brand messaging
ensuring consistency in tone, style, and visual identity across all platforms
collaborating with sales, product development, and creative teams
monitoring key metrics such as conversion rates, ROI, customer acquisition cost, and engagement rates
using data insights to refine strategies and improve effectiveness
managing budgets, allocating resources efficiently, and negotiating with vendors or media partners
strong leadership and team management skills
the ability to think both creatively and analytically
a deep understanding of modern marketing tools and technologies
adaptability, problem-solving, and excellent communication