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Black & White Zebra · 4 hours ago

Director, Audience

United States

Full-time

Remote

Director/Executive

$150K/yr - $200K/yr

Black & White Zebra is a rapidly growing, independent media tech company seeking a Director of Audience to build, lead, and grow their audience across various channels. This role involves leading content teams, driving subscriber growth, and enhancing reader engagement to ensure the company's publications thrive.

Advertising PlatformsCommunitiesContentCorporate TrainingEducationInternetPublishingSoftware

Responsibilities

Drive subscriber growth and audience acquisition across the portfolio

Lead all content, packaging, and distribution efforts that grow the ICP subscriber base

Ensure Content Marketing prioritize formats that reliably convert: roundups, lead magnets, community insight content, and audience-product content

Build subscriber-growth playbooks, systems, and frameworks that make acquisition predictable

Strengthen newsletter CTAs, landing pages, onboarding, and incentives

Identify high-conversion content formats across brands and scale them

Build systems & templates that make high-quality subscriber-acquisition content repeatable

Increase return visitor engagement by elevating content quality, clarity & experience

Own narrative, clarity, structure, visuals, packaging, and hooks across all content

Act as the “quality guardian” — refining angles, narrative flow, and clarity so content feels truly worth returning to

Maintain and evolve the serious-fun, human, insight-rich BWZ editorial voice

Raise and enforce quality standards (“sniff test”) across site, newsletter, and social

Prototype and showcase “what great looks like” to guide the team

Improve content journeys and UX by collaborating with Design/UX

Help the team build engaging franchises that drive weekly/daily return visits

Grow non-organic traffic through world-class multi-channel distribution

Own distribution across newsletter, social, Discover, Slack, communities, podcasts, partnerships, and Digital PR

Guide newsletter packaging: hooks, intros, subject lines, CTAs, block order

Partner with Editors on Discover-friendly story angles and timing

Build reusable workflows for repurposing content into clips, threads, email insights, and social snippets

Identify breakout formats and scale them across brands

Ensure all content is packaged for maximum reach across all ICP-relevant channels

Lead, coach, and scale a high-performing multi-disciplinary team

Set priorities, weekly cadences, and production rhythms across Content Marketing and Editors

Give direct, constructive feedback on writing, clarity, story craft, and packaging

Build team capability in interviewing, SME extraction, narrative craft, visual packaging, and distribution

Develop and evolve the systems, playbooks, templates, and governance models that drive consistency and quality

Identify capacity gaps and hire accordingly

Foster a culture of creative experimentation, skill growth, and continuous improvement

Build authority through insight-led content, SME networks, and proprietary assets

Grow and maintain a SME network that regularly feeds insights into content pipelines

Ensure teams extract operator insights turn insights into patterns turn patterns into stories turn stories into subscriber growth

Lead creation of lead magnets, benchmarking reports, and proprietary insight content

Partner with Digital PR on earned media, backlinks, authority building, and distribution amplification

Qualification

Audience growth strategyContent marketingMulti-channel distributionTeam leadershipEditorial instinctsAnalytics proficiencyContent systems creationCoaching skillsPublic speakingCollaboration with design