Coca-Cola Consolidated · 6 days ago
Region Commercialization Manager - Carolinas
Charlotte, NC
Full-time
Onsite
Mid Level
3+ years expCoca-Cola Consolidated is America's Largest Coca-Cola Bottler, seeking a Region Commercialization Manager for the Carolinas. This role is responsible for translating company-wide commercialization strategies into localized plans, collaborating with sales operations and marketing teams to ensure effective implementation and alignment with corporate standards.
Delivery ServiceFood and BeverageFood DeliveryFood ProcessingManufacturingSales
Responsibilities
Develop and implement a customized region commercialization plan. Translate the total company channel commercial strategies into customized market unit tactics that meet the needs of the local region. Identify key needs of the local region and generate creative and customized commercial solutions to meet those needs while achieving goals and objectives set forth in the channel-centric commercial strategies
Ensure localized commercial marketing projects are aligned with corporate partner brand and company standards, policies and procedures. Ensure projects are appropriately resourced and positioned for success within agreed upon SLAs
Become the voice of commercial marketing in the local regions. Identify a list of impactful customers and work collaboratively with marketing capabilities, customer teams, channel commercialization and consumer connections to ensure marketing plans are effectively implemented at the local level
Execute region commercialization tactics. Work collaboratively with the corporate channel commercialization team, RGM, procurement, graphic design and consumer connections teams to follow processes and procedures to create and procure marketing materials that meet the needs of the local market. Develop communications to create action at the local level to ensure consumption / implementation of the marketing elements
Work collaboratively with RGM and MU leadership to implement commercial strategy KPIs that deliver results as per the clear definition of winning definitions
Recommend brand and package additions and subtractions from the region commercial plan. Utilize brand and category indices to create a product segmentation strategy that aligns with consumer preference, customer makeup, and channel strategy
Qualification
Required
High School diploma or GED
Knowledge acquired through 3 to up to 5 years of relevant work experience
Ability to understand the importance of long-term brand and channel commercial strategy while at the same time be committed to development and implementation of short-term brand and channel commercial initiatives that have a direct impact on the local market unit goals and objectives
Ability to work collaboratively with the local market unit team including sales operations, key customer leads, RGM and channel commercialization to translate company-wide commercial strategies into applicable market unit tactics
Ability to develop detailed commercial plans that clearly articulate actions and accountability to all constituents
Ability to balance a wide array of projects and meet key timelines while following established process for brand and legal approvals
Ability to review a wide array of data analytics and organize the inputs to arrive at a specific conclusion or objective
Ability to establish consumer-centric marketing strategies and translate them into customer (retailer)-centric commercial initiatives that meet the needs of the channel
The ideal candidate would have experience in sales operations with a beverage distributor / bottler and experience in collaborating on a team to develop and implement both short-term and long-term strategy
Preferred
College degree is preferred. Marketing or business would be a plus, but is not required
Benefits
401(k) match + health coverage + employee stock purchase plan
Career Growth: Clear pathways to advance and develop your career
Purpose-Driven: Create meaningful impact in the communities you serve
Professional Development: Dedicated training + personalized mentorship
Company
Coca-Cola Consolidated
Coca-Cola Consolidated manufactures, markets, and distributes over 300 brands and flavors from The Coca-Cola Company and partners, serving.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.35B2025-12-08Post Ipo Debt· $1.35B
1978-01-13IPO
Leadership Team
Dave Greenberg
Vice President, Human Resources Business Partner
Alan Hadam
Labor Relations Business Partner
Recent News
2026-01-11
2026-01-03
Company data provided by crunchbase