HCF Australia · 5 days ago
Senior Manager - Marketing Automation & Capability
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expHCF Australia is a not-for-profit health fund aiming to make healthcare affordable and member-centric. They are seeking a Senior Manager for Marketing Automation & Capability to lead a team in driving CRM and MarTech innovation, optimizing marketing technology, and enhancing member journeys and campaigns.
Health CareHealth InsuranceInsuranceTravel
Responsibilities
Lead the way as the Senior Manager – Marketing Automation & Capability! Drive CRM and MarTech innovation with a focus on Salesforce Marketing Cloud
Manage a talented team to deliver impactful member journeys and campaigns, optimise cutting-edge marketing technology, and support cross-functional teams in marketing, campaign delivery, personalisation, and reporting
Be at the forefront of HCF-wide projects and make a real difference!
The Senior Manager – Marketing Automation & Capability, will lead the team who will work in the new Audience Centre of Expertise (ACE), comprising of Media, Member Journeys, Member Insights and Marketing Automation, to drive the overall vision of member personalisation through all channels, will be able to drive, inform, make decisions, drive continuous improvements and build best in class journeys for nurturing prospects and retaining members
Furthermore, this role will embed Martech into Adtech and vice-versa and grow the knowledge and use of best practice
The role will also include leading and innovating a small team of 4 in skilling up and delivering journeys, BAU campaigns and marketing automation, as well as embedding processes and compliance checks
From a strategic perspective, this role, will see the bigger picture and drive process and relationships to support the delivery of the member journey personalisation communication initiatives by defining and building 1:1 customer centric journeys
Additionally, this role will oversee and lead the migration of Salesforce Marketing Cloud to Hyperforce, embedding the technology, processes, and journeys
Qualification
Required
Degree-level qualifications, preferably in applied finance, statistics, actuarial or a related analytical field
Minimum 8-10 years within data analytics / data science / business intelligence
Demonstrated leadership and mentoring of Marketing Automation and/or Operations and Capability teams
Demonstrated influencing of senior management via pack building, actionable insights and the simplification of technical data
Extensive experience across marketing automation and technology, in particular Salesforce marketing Cloud
Strong understanding or hands-on experience using Salesforce, Adobe or any other MarTech stack, to ensure lifecycle and lead nurture strategies are translatable into an actionable roadmap with the Centre of Expertise
Demonstrable experience in how to elevate CRM practices, shifting campaigns to be member value focused
Experience in developing, innovating, optimising and setting up journeys and campaigns in Salesforce Marketing Cloud
Continue to build and nurture a culture of collaborative, disciplined innovation and continuous improvement Builds productive internal relationships and seeks to understand challenges from across the business
Commercial acumen that puts member experience at the core of all they do
Respect for data security, sensitivity and confidentiality
Preferred
Understanding and desire to learn predictive modelling and machine learning platforms such as SPSS Modeler, SAS Enterprise Miner, Python, R, Matlab, Watson Studio, DataRobot etc
Health Insurance background
Exposure to tools like Confluence and JIRA
Benefits
Flexible working arrangements
50% subsidy on HCF hospital and/or extras cover
Family-friendly certified employer
18 weeks of parental leave for all new parents
Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Continuous learning and growth
Company
HCF Australia
For over 90 years, our members have trusted us to protect their health and wellbeing, and in return we’ve provided quality cover and healthcare that’s right for them.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
2024-04-16
Coverager - Insurance news and insights
2023-07-29
Company data provided by crunchbase