Cascadia Senior Living · 8 hours ago
Marketing - Regional Sales & Marketing Specialist
Yakima, WA
Full-time
Hybrid
Mid LevelCascadia Senior Living is dedicated to creating joyful and vibrant communities, and they are seeking a Regional Sales & Marketing Specialist to support community and sales leaders. The role involves managing inquiries, conducting lead discovery, and ensuring sales continuity during various challenges while also providing training and leadership to sales staff.
Assisted LivingHealth CareWellness
Responsibilities
Personally manage inquiries, conduct lead discovery, run tours, and convert prospects into move-ins when embedded in a community
Demonstrate best-in-class sales behaviors in real time, not theory
Maintain accurate, timely, and complete CRM documentation that reflects the full prospect journey
Translate marketing strategy into effective sales conversations
Ensure community-level execution aligns with brand standards and campaign intent
Provide leadership with actionable insights that improve hiring profiles, training programs, sales processes and marketing alignment
Convert “one-off fires” into repeatable improvements
Lead onboarding for new sales hires, including lead discovery, tour structure, objection handling, follow-up cadence, CRM usage and data integrity, and outreach plans and messaging
Re-train or reset underperforming sales staff using live coaching, shadowing, and role modeling
Ensure consistency in sales behaviors and expectations across all communities
Serve as a CRM power user and role model
Ensure data accuracy, pipeline visibility, and proper use of inquiry stages, notes and activity tracking, and conversion metrics
Use CRM insights to identify sales breakdowns and opportunities for improvement
Model urgency, follow-up discipline, and consultative selling standards
Provide field-level feedback on lead quality, messaging effectiveness, and market response
Surface recurring challenges, training gaps, and process breakdowns
Understand and articulate the role of branding and positioning; digital marketing, paid media, SEO, and print; messaging strategy by audience and funnel stage
Builds trust quickly without undermining existing leadership
Navigates complex interpersonal dynamics with discretion and respect
Partners effectively with Executive Directors, Sales Counselors, and support teams
Knows when to lead from the front — and when to step back and empower others
Leads by example through action, not authority
Measures success by the growth, confidence, and performance of others
Enters communities to support and elevate, not to criticize or “take over”
Leaves teams stronger, more capable, and more confident than before
Has a clear, personal sense of purpose that aligns with senior living and service to others
Understands the responsibility inherent in guiding families through major life decisions
Brings meaning, professionalism, and integrity to every interaction — with prospects and colleagues alike
Proven success converting senior living inquiries into tours and move-ins
Deep understanding of consultative sales and lead discovery
High proficiency with senior living CRMs and sales reporting
Demonstrated ability to coach and train sales professionals
Strong understanding of branding, marketing channels, and messaging strategy
Willingness and ability to travel frequently across communities
Multi-community or regional sales experience
Experience stabilizing underperforming sales environments
Excellent communication skills; PR skills preferred
Strong computer skills including Microsoft Office suite
Must be a licensed driver with an automobile that is insured in accordance with state and/or organization requirements
Qualification
Required
Proven success converting senior living inquiries into tours and move-ins
Deep understanding of consultative sales and lead discovery
High proficiency with senior living CRMs and sales reporting
Demonstrated ability to coach and train sales professionals
Strong understanding of branding, marketing channels, and messaging strategy
Willingness and ability to travel frequently across communities
Multi-community or regional sales experience
Experience stabilizing underperforming sales environments
Bachelor's degree in related field or comparable experience
Excellent communication skills
Strong computer skills including Microsoft Office suite
Must be a licensed driver with an automobile that is insured in accordance with state and/or organization requirements
Preferred
PR skills preferred
Benefits
Health Care
Medical, Dental and Vision plans
Savings and Spending accounts to set money aside tax-free for health care and dependent care expenses. HSA account includes employer contribution
Sick time accrues at 2.17 hours every pay period (24/year), available for use after 90-days
Paid time off accrues at 2.85 hours every pay period (24/year), available for use after 90-days
Floating Holiday: 3.47 hours accrues every pay period (24/year), up to 56 hours annually
Seven paid holidays: New Year's Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day and Christmas
Up to 3 days Bereavement Leave
Employer Paid Life Insurance
Traditional and Roth 401(k) with annual employer discretionary contribution after 12 months and 1000 hours worked, semi-annual enrollment
Cascadia Assistance Fund to provide financial help with hardships or continuing education
Employee Assistance Program
Company
Cascadia Senior Living
Cascadia Senior Living specializes in independent living, assisted living, memory care, and healthcare services.
Founded in 2013
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Schefter
Chief Financial Officer
Mandi Ellison
Chief Strategy Officer
Recent News
Sacramento Business Journal
2025-01-16
Sacramento Business Journal
2025-01-15
Company data provided by crunchbase