Cable One/Sparklight Careers · 5 days ago
Web Analytics and Optimization Manager
Phoenix, AZ
Full-time
Onsite
Mid, Senior Level
5+ years expSparklight, a Cable One brand, is focused on keeping customers and associates connected to what matters most. They are seeking a Web Analytics and Optimization Manager to develop and implement web analytics strategies, analyze website traffic, and provide insights to improve digital marketing performance.
InternetMobilePublic Relations
Responsibilities
Develop and implement web analytics strategies to rack key metrics and KPIs
Analyze website traffic and user engagement data to identify trends and areas for improvement
Provide insights and recommendations to the Marketing and Media team based on data analysis
Collaborate with stakeholders to create customized reports and dashboards
Monitor and report on the performance of digital marketing campaigns
Conduct A/B testing and multivariate analysis to optimize website and marketing performance
Stay current on industry best practices and emerging trends in web analytics
Utilize tools such as Google Analytics, Looker and other relevant platforms effectively
Identify opportunities for improvement in website usability and conversion rate optimization
Work closely with the UX/UI, Media and Web Development teams to ensure accurate tracking and data integration
Present findings and recommendations to senior management
Implement tagging strategies to track full funnel marketing campaigns accurately
Troubleshoot tracking issues and ensure data accuracy
Collaborate with cross-functional teams to drive data-informed decisions
Implement data visualization techniques to convey insights effectively
Qualification
Required
5+ years in DTC analytics or agency consulting, preferably within the telecommunications, mobile or fiber to the home industries
Bachelor's degree in marketing, Statistics, Business, or a related field
Proven experience in web analytics, digital marketing, or a related field
Strong analytical and problem-solving skills
Excellent communication and presentation abilities
Detail-oriented with strong organizational skills
Experience with A/B testing and multivariate analysis
Knowledge of SEO principles and best practices
Ability to work effectively in a fast-paced, dynamic environment
Preferred
Preferred proficiency in Google Analytics, Google Tag Manager, Looker, Databricks, Power BI, Funnel.io and other web analytics tools
Benefits
Medical, dental, and vision plans – start when you start!
Life insurance (self, spouse, children)
Paid time off (vacation, holiday, and personal/sick days)
401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
Group Legal plan with Identity Theft Protection
Tuition reimbursement (up to $5,250 on 1st year)
Annual community support to various organizations across the U.S.
Associate recognition & awards programs
Advancement opportunities
Collaborative work environment
FREE Cable One services for associates who live in a serviceable area
Remote Access to select premium channels (Cable One, Sparklight, Cable America and ValueNet Fiber Only)
Vehicle provided for daily work purposes, if residing within reasonable radius from office location
Company
Cable One/Sparklight Careers
At Cable One and Sparklight, progress doesn’t happen by chance — it’s sparked by people.
1001-5000 employees
H1B Sponsorship
Cable One/Sparklight Careers has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (5)
2023 (3)
2022 (4)
2021 (1)
2020 (4)
Funding
Current Stage
Public CompanyTotal Funding
$400M2020-05-19Post Ipo Debt· $400M
2015-06-15IPO
Leadership Team
Todd Koetje
CFO
Tony Mokry
Senior Vice President Residential Services
Recent News
2026-01-08
MarketScreener
2026-01-06
2026-01-06
Company data provided by crunchbase