Ritz-Craft · 1 month ago
Marketing Specialist, Digital Growth (Hybrid possible for the right person)
Mifflinburg, PA
Full-time
Hybrid
Mid Level
$45K/yr - $60K/yr
3+ years expRitz-Craft is the largest family-owned, off-site modular home manufacturer in the U.S., seeking a Marketing Specialist, Digital Growth to enhance their brand and digital presence. This role involves managing digital marketing efforts across various channels, optimizing campaigns, and collaborating with senior leadership to align marketing strategies with business goals.
ManufacturingReal Estate
Responsibilities
You'll run our day-to-day digital growth engine across web, email, SEO, paid media, and social
You'll also help bring order to incoming requests
In practice, you'll spend your time improving the website experience (landing pages, UX, accessibility, LMS/CRM conversion paths), building SEO fundamentals (including UTM standards), running and optimizing paid campaigns (Google Ads, paid social, retargeting), and building email campaigns/automation (segmentation, nurture journeys, reporting)
You'll create or coordinate lightweight creative (graphics/video), keep social content moving, and deliver clear reporting with recommendations based on results-not opinions
You're comfortable collaborating with teammates and vendors, and you can communicate clearly with sales and senior leaders
You can make smart decisions, test fast, and adjust
In your first 90 days, you'll understand our business lines, get your hands around the current digital landscape, and start shipping improvements
You'll establish a simple prioritization rhythm, launch a few quick wins, and begin building a repeatable way to plan, execute, and report digital performance
Qualification
Required
3-5 years of hands-on digital marketing experience (or 5-7 years with a high school diploma/GED)
Experience shipping real work across channels and explaining decision-making
SEO + measurement (GA4, Search Console, platform analytics)
Paid media (Google Ads and/or paid social) with a testing mindset
Email marketing and basic automation (Constant Contact or HubSpot)
CMS work (Wix and/or WordPress) and fast landing page updates
Light design/production (Adobe Creative Suite or equivalent)
Strong writing, organization, and attention to detail
Preferred
Experience in construction/manufacturing/off-site construction
Basic HTML/CSS
Familiarity with Asana (or similar)
Benefits
Health/dental/vision
401(k) with 4% company match
Life insurance
Company
Ritz-Craft
Build more homes. In less time.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase