Wilbur-Ellis · 5 hours ago
Sr. Branded Products Portfolio Manager (West of the Rockies)
Pueblo-Cañon City Area
Full-time
Onsite
Senior Level
$153K/yr - $214K/yrWilbur-Ellis is a 100-year-old, family-owned leader in Ag, dedicated to investing in their employees and fostering a supportive work environment. The Sr. Branded Products Portfolio Manager will lead the Turf & Ornamental product line, focusing on marketing strategies, product life cycle management, and financial performance metrics to enhance growth and profitability.
AgricultureAnimal FeedChemicalRetailWholesale
Responsibilities
Identify key external and internal stakeholders and work with them to develop business and marketing strategies
Lead the branding of Wilbur-Ellis’s products, coordinating sales training, information sharing, and data development as needed to support marketing strategies
Collaborate around idea initiation, product formulation, registration, sourcing, packaging, promotion, education, etc. to introduce new branded products
Effectively manage the product life cycle for the portfolio
Provide pricing guidance and market intelligence to the field sales team
Maintain and build relationships with key suppliers
Aid in the identification of new product opportunities and new market access points
Qualification
Required
Deep understanding of Turf & Ornamental industry practices, including extensive market knowledge in one or more of: Golf, Turf/Landscape, Nursery/Greenhouse, Vegetation Management, and other non-agricultural commercial markets
Experience in developing successful marketing programs and collateral materials
Ability to develop strategic plans and provide direction to meet short and long-term goals
Expertise in growing sales and profitability for plant nutrition, synthetic and biological products, as well as adjuvant product lines
Technical agronomic knowledge, preferably in specialty plant nutrition, organic and/or biological products in a wide range of professional use markets
Strong ability to support tactical marketing needs and oversee all phases of direct project launches
Demonstrated skills in coordinating field input into the business planning and execution process
Experience and proficiency in analyzing product information, R&D data, and market information
Willingness to travel up to 50%
Proven leadership ability, including the ability to build relationships with cross-functional team members
Excellent written, verbal, and presentation communication skills
Strong organization and time management skills with the ability to set priorities
Detail-oriented across a wide range of responsibilities
Creative and critical thinker
Benefits
Annual discretionary bonus
Vacation
Holidays
Health
Dental
Vision
Mental health
Retirement plan participation, including an employer contribution of up to 7% into your 401(k)
Company
Wilbur-Ellis
Wilbur-Ellis specializes in the marketing and distribution of agricultural products, animal nutrition, and specialty chemicals.
Founded in 1921
1001-5000 employees
H1B Sponsorship
Wilbur-Ellis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$550MKey Investors
White Oak Commercial Finance
2025-07-07Debt Financing· $550M
Leadership Team
Michael Wilbur
Cavallo Ventures
Recent News
2025-09-29
Company data provided by crunchbase