EverFriends.ai · 5 hours ago
Marketing & Product Analyst
Grand Rapids, MI
Full-time
Hybrid
Mid Level
$75K/yr - $85K/yrEverFriends.ai is dedicated to building compassionate AI companions to enhance emotional well-being. As a Marketing & Product Analyst, you will transform data into actionable strategies to improve marketing effectiveness and brand visibility, guiding decisions that reach those in need of support.
Computer Software
Responsibilities
Provide business intelligence that informs all marketing decisions, investments, and long-term strategy
Build full-funnel marketing reports that clearly explain performance across awareness, acquisition, engagement, and retention
Analyze market trends, user behavior, and industry benchmarks to guide budget allocation and channel prioritization
Perform SEO keyword research and competitive intelligence to support organic growth and content strategy
Produce budget recommendations rooted in analytics — ensuring every dollar is placed where it drives the highest return
Identify opportunities for optimization, cost savings, and performance lift across paid, organic, and lifecycle channels
Present insights to leadership in a clear, actionable, and story-driven way
Qualification
Required
Strong experience in marketing and product analytics, research, or business intelligence
Ability to create clear and comprehensive full-funnel marketing and product usage reports
Deep understanding of marketing trends, channel performance, and digital growth levers, specifically across Google and Meta
Expertise in SEO, GEO, and ASO keyword research, competitive analysis, market research, and organic content performance insights
Advanced proficiency with analytics tools (GA4, Google Search Console, Firebase, dashboards, BI tools, attribution platforms)
A strategic mindset paired with excellent communication — you turn data into decisions
Curiosity, precision, and a passion for helping a mission-driven AI brand grow intelligently
Preferred
Bonus points for app and PLG (product-led growth) experience
Company
EverFriends.ai
EverFriends.ai is a mobile app that harnesses the power of advanced artificial intelligence to create compassionate, responsive companions that enhance the quality of life, foster emotional well-being, and provide unwavering support to aging adults.
Founded in 2024
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase