Adobe · 1 week ago
B2B Applied Analyst – Marketing & Funnel Analytics
San Jose, CA
Full-time
Onsite
Senior Level, Lead/Staff
$109K/yr - $201K/yr
8+ years expAdobe is a company focused on changing the world through digital experiences. They are seeking a B2B Applied Analyst to lead efforts in measuring, analyzing, and improving performance across the marketing and sales funnel to boost efficiency and conversion rates.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Develop and improve measurement frameworks for marketing and sales funnel benchmarks, ensuring alignment with strategic business goals and enabling consistent tracking of performance across stages
Analyze Marketing funnel performance from marketing engagement through sales conversion, identifying bottlenecks and opportunities to improve pipeline velocity and deal progression
Optimize marketing-to-sales handoff by crafting analytics that measure lead quality, conversion timing, and engagement efficiency, and recommending process improvements for SDR and AE workflows
Conduct root cause analysis on performance trends and anomalies, providing actionable insights to refine campaign strategy, audience targeting, and segment prioritization
Partner with Marketing Operations and Sales Ops teams to integrate marketing analytics into broader business performance reviews and forecasting models
Translate business needs into analytical solutions by collaborating with data scientists, engineers, and business partners to define requirements and deliver scalable tools
Build and implement dashboards and reporting frameworks that track campaign efficiency, lead progression, and sales conversion across the full funnel
Deliver actionable insights and recommendations through compelling storytelling and visualization tailored to executive and operational audiences
Promote cooperation across Marketing, Sales, and GTM teams to make sure analytics are incorporated into decision-making processes
Qualification
Required
More than 8 years of experience in B2B marketing analytics, sales funnel analytics, or monitoring business performance
Demonstrated skill in converting marketing and sales business inquiries into technical specifications and analytical answers
Deep knowledge in B2B marketing strategy, campaign measurement, lead management, and pipeline analytics
Proficiency in SQL, Advanced Excel, and Python/R for data analysis and modeling
Experience leading internal analytics products or platforms, with a focus on scalability and impact
Strong communication skills with a proven ability to influence senior collaborators through data-driven storytelling
Degree or equivalent experience in Marketing, Statistics, Finance, Computer Science, or a related field
Benefits
Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
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