Silencer Central · 1 week ago
CRO Specialist
Sioux Falls, SD
Full-time
Hybrid
Entry, Mid Level
$70K/yr - $90K/yr
2+ years expSilencer Central is one of the fastest-growing companies in America, recognized for its commitment to compliance and community engagement in firearm sound suppression. The CRO Specialist will be responsible for analyzing, testing, and optimizing the website to enhance conversion rates, collaborating with various teams to maximize online marketing effectiveness.
E-CommerceMilitaryRetail
Responsibilities
Analyze data to identify opportunities to improve user experience and increase conversion rates across Silencer Central and BANISH Suppressor’s websites
Develop and execute A/B and multivariate tests to optimize landing pages, product pages, and checkout processes for improved performance
Utilize analytics tools (e.g., Google Analytics, Hotjar, etc.) to monitor and report on key performance indicators (KPIs) such as bounce rate, conversion rate, average order value, and cart abandonment
Map out the customer journey to identify pain points and areas of friction, developing strategies to optimize each step of the journey for higher conversions
Work closely with the ecommerce, content, and marketing teams to ensure a seamless experience and alignment with overall business objectives
Conduct user testing, surveys, and heatmap analysis to gather insights and make data-driven recommendations for optimization
Keep an eye on industry trends and competitor websites to stay ahead of CRO best practices and introduce new strategies to improve Silencer Central and BANISH Suppressor’s website performance
Provide regular reports on the performance of conversion optimization efforts, with actionable insights to improve results
Qualification
Required
Bachelor's degree in marketing, advertising, business, communications, or related field required
2-4 years proven experience as a CRO Specialist, Digital Marketing Analyst, or similar role in digital marketing
Strong understanding of conversion rate optimization best practices, tools, and methodologies
Experience with A/B testing, multivariate testing, and other optimization techniques
Proficiency with Google Analytics, heatmap tools (e.g., Hotjar), and other data-driven optimization tools
Excellent attention to detail
Excellent interpersonal, written, and oral communication skills
Ability to manage multiple projects with strict deadlines in a fast-paced environment
Ability to work independently to achieve goals and targets
Ability to organize and prioritize work
Ability to work in a team environment to achieve team, departmental, and corporate goals
Critical thinking ability - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action
Preferred
Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry preferred
Experience with e-commerce and CMS platforms (e.g., Wordpress, Shopify, Magento) is a plus
Knowledge of the firearm industry is a plus, but not required
Benefits
Incentive Bonus
Unlimited PTO
Company Paid Holidays
Health insurance: Copayment Plus Plan or High Deductible Health Plan with $750-$1,500 HSA match
Dental insurance
Vision insurance
LTD and STD insurance
Company Paid Life Insurance
EAP
401(k) with company match
Employee Discount Program
Free snacks and drinks
Company
Silencer Central
Silencer Central is an online store for firearm sound suppressors.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Elizabeth Stirling
Executive Assistant to Chief Executive Officer
Recent News
2024-11-01
Company data provided by crunchbase