Syndio · 3 days ago
Director, Demand Generation
Syndio is a Series C technology company focused on equitable compensation practices. The Director of Demand Generation will lead the strategy and execution of multi-channel campaigns targeting C-suite buyers to drive pipeline growth and revenue.
AnalyticsHuman ResourcesSoftware
Responsibilities
Develop a comprehensive demand generation strategy that aligns with aggressive sales goals to drive high-intent leads
Design and oversee sophisticated, multi-channel campaigns (ABM, Executive Events, Paid Search, Content) specifically tailored to reach C-suite buyers at massive enterprises
Mentor and grow the team, fostering a culture of high performance, accountability, and continuous experimentation
Use data to find the friction in the funnel
Own the demand gen budget and optimize for maximum ROI and pipeline velocity
Partner deeply with Sales to refine lead scoring, nurturing, and hand-off processes to ensure no lead is left behind
Optimize our stack (Salesforce, HubSpot, etc.) to enhance tracking and lead quality
Qualification
Required
10+ years in demand generation or digital marketing, with 5+ years in leadership
Proven track record of marketing to the Fortune 2500
You are a numbers person who views MQLs as a means to an end; the end being closed-won revenue
Understand that enterprise buying committees are complex; you know how to build programs that influence multiple stakeholders (HR, Finance, Legal) simultaneously
Highly proficient in Hubspot and Salesforce and ABM platforms
Can translate complex data into actionable insights for the executive team
Lead with candor and curiosity, thriving in a fast-paced environment where you are expected to challenge the status quo
Benefits
Syndio Equity. So you can share in Syndio’s success.
Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.
Paid parental leave
Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.
Life Insurance & Disability. Syndio covers the full premium.
401(k). To help you save for your future
Fully remote model -
Company
Syndio
Syndio is a technology company that helps companies measure, achieve, and sustain workplace equity.
Funding
Current Stage
Growth StageTotal Funding
$83.42MKey Investors
Penny Jar CapitalBessemer Venture PartnersFrontier Venture Capital
2021-09-27Series C· $50M
2021-06-22Series Unknown· $1M
2021-01-07Series B· $17.1M
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