Willow Tree Recruiting · 1 week ago
Events Sales Director - Restaurant Group
San Francisco, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$80K/yr - $100K/yr
5+ years expWillow Tree Recruiting is representing a highly regarded, multi-location hospitality group known for its modern Italian cuisine and exceptional hospitality. They are seeking an experienced Events Sales Director to lead private dining and events sales across their portfolio, focusing on revenue growth, client management, and operational standards.
HospitalityHuman ResourcesRecruitingStaffing Agency
Hiring Manager
Brenda Beeck
Responsibilities
Own private dining, catering, and events revenue across the portfolio, including outbound sales strategy, marketing partnerships, and pipeline development
Directly manage and coach venue-based event leaders, aligning goals, workflows, and standards across all locations
Serve as senior point of contact for key clients, leading proposals, negotiations, and contracts through deposit and final billing
Partner with ownership and finance on revenue targets, forecasting, reporting, and pricing strategy to ensure profitable growth
Collaborate with culinary and beverage leadership on menus, formats, and packages that align with brand standards and margin goals
Establish standards and systems for event operations, including timelines, vendor partnerships, staffing models, and event documentation
Partner closely with GMs and operations leaders to ensure event volume aligns with capacity and guest experience across venues
Improve SOPs for inquiry intake, response time, CRM and calendar management, and repeatable sales processes to scale the business
Qualification
Required
5+ years in hospitality events, catering, or hotel F&B, with significant experience in events or catering sales and outbound business development
Proven revenue owner with success building pipelines and driving outbound sales, marketing, and partnerships
Experience leading multi-venue teams, setting expectations for activity, performance, and service standards
Established book of business and strong network of corporate clients and top planners, generating repeat and referral business
Strong restaurant operations knowledge with polished communication and negotiation skills, bringing a high touch, 'find a way to say yes' approach
Benefits
Medical, Dental, and Vision insurance
PTO and vacation
401k options
Sales commission and Bonus
Relocation assistance
Company
Willow Tree Recruiting
Willow Tree Recruiting connects hospitality employers with restaurant management professionals for staffing solutions.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase