Abacus Service Corporation · 6 months ago
Associate Manager, Brand Marketing
CA
Full-time
Onsite
Mid LevelAbacus Service Corporation is working with DoorDash to find an Associate Manager for Brand Marketing. This role involves driving go-to-market strategy and execution for SMB restaurant advertisers, developing product messaging, and coordinating product launches across multiple channels.
Health CareInformation Technology
Responsibilities
Drive go-to-market strategy and execution for SMB restaurant advertiser audience for key advertising and promotion product launches
Develop go-to-market plans that establish clear product messaging and positioning for new products
Build relevant content for sales enablement and training
Coordinate product launches across key external channels such as the website, CRM, and events
Create proof points, thought leadership, and success stories to bring products to market
Run research insights projects to inform platform messaging and future product strategy
Qualification
Required
Experience in product marketing or brand marketing
Ability to develop go-to-market strategies and execution plans
Strong understanding of digital marketing and advertising
Experience in creating product messaging and positioning
Ability to coordinate product launches across multiple channels
Experience in sales enablement and training content development
Strong research skills to inform platform messaging and product strategy
Excellent communication and collaboration skills
Company
Abacus Service Corporation
Abacus Service Corporation is provides IT solutions for global health care businesses.
Founded in 2004
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
S
Sam Akunuri
Founder and COO
Company data provided by crunchbase