Delta Dental of Idaho · 1 week ago
Digital and Web Experience Marketing Manager
Boise, ID
Full-time
Hybrid
Mid Level
3+ years expDelta Dental of Idaho is a leading dental benefits carrier in the state, committed to better oral health for all Idahoans. The Marketing Manager, Digital and Web Experience, is responsible for managing and enhancing the company's website and executing digital marketing initiatives to support brand awareness and lead generation.
DentalHealth CareInsurance
Responsibilities
Manage, maintain, and optimize the Delta Dental of Idaho public website using Adobe Experience Manager (AEM). Ensure content accuracy, usability, accessibility, and brand consistency
Oversee the web experience in AEM by implementing AI-assisted workflows for routine updates, tagging, taxonomy, and metadata improvement, including AI-supported content generation
Manage comprehensive SEO and GEO strategies to improve organic visibility across traditional search engines, AI assistants, and emerging digital environments
Monitor performance metrics (traffic, engagement, conversions). Use AI-supported analytics to surface behavioral insights and inform predictive recommendations
Oversee page creation, archiving, and redirects. Partner cross-functionally on digital governance, content standards, and ethical AI use, ensuring privacy and accessibility compliance
Partner with IT to support enhancements to secure member, provider, employer, and broker portals, including content updates, testing, and release coordination
Plan and optimize paid digital campaigns. Coordinate with third-party agencies and Delta Dental Association partners to support website functionality and shared digital initiatives
Support digital marketing and social media advertising efforts in collaboration with the Marketing Specialist to drive qualified traffic and engagement
Stay informed on website management, digital experience, accessibility, security, and marketing best practices to recommend enhancements and ensure compliance with evolving standards
Build effective working relationships with internal stakeholders to ensure digital platforms meet business and user needs
Demonstrate commitment to the organization's vision, mission, values, code of ethics, and security standards
Perform other duties as assigned
Qualification
Required
Bachelor's degree or equivalent experience
Minimum of three years of experience as a website manager, digital marketing specialist/manager, or similar role
Experience working in content management systems, preferably Adobe Experience Manager (AEM)
Ability to use approved AI-assisted tools to support digital content creation, analysis, optimization, and quality assurance, with appropriate human review to ensure accuracy, brand alignment, accessibility, and compliance
Experience applying AI-supported insights to evaluate website performance and digital user journeys, including identifying friction points, content gaps, and optimization opportunities
Demonstrated judgment in responsible AI use within a regulated or confidential-data environment, including adherence to governance standards and validation of outputs
Understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and display advertising
Experience with HTML, CSS, web development tools, GIT, or other source management tools
Expertise with market research methods
Experience in marketing data analytics and tools
Strong computer skills, including MS Office, marketing software (Adobe Creative Suite), and applications (Web analytics (GA4), Google Adwords, etc.)
Experience working with various content formats such as blogs, videos, audio podcasts, etc
Exceptional communication and writing skills
Basic graphic design and editing skills
Benefits
Medical, dental, and vision
401K with up to 6% company contribution
Generous PTO and up to 9 paid holidays
Community Service time to volunteer in your community
Flexible, hybrid schedule
Tuition and continuing education reimbursement
Casual dress code
...and more!
Company
Delta Dental of Idaho
DDI is the leading dental benefits carrier in the state, providing quality, affordable dental plans for both companies and individuals.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Greg Donaca
President and CEO
Recent News
2025-06-26
2025-04-01
Idaho Business Review
2025-01-23
Company data provided by crunchbase