VP Marketing - Coors Family of Brands jobs in United States
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Molson Coors Beverage Company · 3 days ago

VP Marketing - Coors Family of Brands

Molson Coors Beverage Company is on a path to transforming the beverage industry with a proud legacy and an incredible portfolio. The Vice President of Marketing for the Coors Family of Brands will define the strategic direction, build effective marketing platforms, and ensure alignment with cross-functional teams to drive business results.

Craft BeerFood and BeverageFood ProcessingMarketingSupply Chain Management

Responsibilities

Define the strategic direction for the Coors family of brands and establish clear, consistent brand positioning in collaboration with brand teams and directors across all consumer touchpoints; build a vision, a long-term strategy and annual operating plans
Build modern, creatively effective best-in-class marketing platforms, campaigns and programs that connect with both current and new beer drinkers
Build business plans that demonstrate deep consumer and commercial knowledge across all elements of the marketing mix
Integrate brand plans and activities with cross-functional teams, ensuring alignment of resources and financial planning to achieve business objectives
Partner with Sales leadership to ensure brand plans are executable and clearly communicated to Key Accounts, Distributor Sales Organizations, and the broader distributor network
Maintain strong stakeholder relationships, including Sales VPs, Key Accounts, Marketing VPs, distributors, and retailers, to drive alignment and flawless execution
Deliver against volume, profit, and brand health targets by leading execution across all elements of the marketing mix
Lead collaboration with internal and external partners, representing Coors in Brand and Innovation Councils and global forums to share best practices and influence international strategies

Qualification

Brand marketing experienceStrategic initiatives leadershipCross-functional team leadershipBrand positioning expertiseMarketing mix integrationCommercialCreative strengthLove for beerCommunication skillsGrowth mindset

Required

Bachelor's degree in marketing, business or other related field; or equivalent in experience
10 or more years of relevant brand marketing experience, with a proven track record of leading strategic initiatives and delivering business results; CPG brand marketing strongly preferred
Demonstrated ability to lead cross-functional teams and influence senior stakeholders through valuing and respecting differences and believing everyone's unique differences is the key to collaboration and a winning team culture
Strong understanding of brand positioning, marketing mix, and integration with sales and distribution networks; a disruptive thinker with a growth mindset who is constantly pushing to learn and elevate the marketing craft
Need a marketer who can seamlessly blend both the creative and business realities, who can think creatively as well as commercially
We are looking for someone that understands our consumer and can relate and connect with beer drinkers
Exceptional ability to build relationships and communicate effectively across internal and external partners

Benefits

Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
On site Pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages!
We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
Ability to grow and develop your career centered around our First Choice Learning opportunities
Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Company

Molson Coors Beverage Company

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From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy, Creemore Springs and more, our 16,000+ employees across the globe make and market many of the most beloved beverage brands in the world.

Funding

Current Stage
Public Company
Total Funding
$2.87B
2024-05-22Post Ipo Debt· $865.97M
2023-06-26Post Ipo Debt· $2B
1979-10-19IPO

Leadership Team

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Rahul Goyal
President & CEO
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Tracey Joubert
Global Chief Financial Officer
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Company data provided by crunchbase