TikTok · 1 day ago
North America Product Marketing Manager, SMB Advertising
Austin, TX
Full-time
Onsite
Mid, Senior LevelTikTok is the leading destination for short-form mobile video, and they are seeking an experienced product marketing professional for their SMB advertising team. The role involves leading go-to-market strategy for advertising solutions, driving product adoption, and collaborating with various teams to influence the product roadmap based on advertiser pain points.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Define the SMB North America product go-to-market strategy for TikTok's ever-evolving ads product suite
Partner with a range of cross-functional teams including Sales, Marketing, Solutions Engineering, Marketing Science & Product Management teams to ensure flawless execution against this strategy
Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solution
Act as the voice of the market with product; synthesize market insights and collaborate with product teams and global product marketing teams to identify solutions
Analyze and summarize product gaps and pain points to recommend product enhancements
Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions
Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance
Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity
Qualification
Required
Background in performance advertising or paid media
Strong understanding of business models, with focus on small- and media businesses
Experience working with product teams and influencing the product roadmap with advertising products
Experience in the ad tech or internet industry
Experience driving end to end go-to-market planning and execution for advertising products
Preferred
BA/BS degree or above with experience working within AdTech industry with product marketing responsibilities
A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change
Excellent communication, presentation and analytical skills
Strong data proficiency & analysis skills
A commercial mindset with a history of delivering against stretch performance goals
Experience leveraging data to test hypotheses and drive business recommendations
Experience leading and delivering complex, cross-functional projects on fast-paced timelines
Experience in the commerce industry is a huge plus
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
Founded in 2003
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
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