Broughton Partners · 1 week ago
Marketing Optimization Engineer
Savannah, GA
Full-time
Onsite
Senior Level
5+ years expBroughton Partners is seeking a Marketing Optimization Engineer to drive landing page optimization and improve marketing performance. This role involves building conversion-focused pages, executing A/B testing programs, and collaborating with various teams to enhance lead acquisition costs across a legal marketing portfolio.
AdvertisingLegalMarketingProfessional Services
Responsibilities
Build and optimize landing pages and web form experiences at scale across brands, intake sources, case types, and campaigns, improving click-to-lead conversion and downstream funnel performance
Implement and manage experimentation and iteration cycles (A/B testing, structured hypotheses, QA, and release cadence) to drive measurable improvements across marketing, operational, and financial metrics
Own measurement readiness and instrumentation execution by maintaining accurate tagging/event tracking, conversion tracking, and integration requirements across CMS and ad tech tools in partnership with analytics
Partner cross-functionally with Procurement, marketing partners, and analysts to standardize page requirements, reduce rework/vendor dependency, and build a reusable, modular ecosystem of templates and components
Strong ability to translate wireframes, mockups, and marketing briefs into clean, conversion-focused page layouts with attention to visual hierarchy, spacing, and mobile responsiveness
Can execute polished landing pages without designer hand-holding on every element
Comfortable making tactical UI decisions (button styles, form layouts, visual treatments) during rapid testing iterations
Understanding of what makes a page convert: trust signals, CTA placement, above-the-fold strategy, progressive disclosure
Can work within brand guidelines to create on-brand experiences when building pages independently
You're not a graphic designer, but you have a practiced eye for clean, professional layouts
Qualification
Required
Bachelor's degree in Computer Science, Marketing Technology, Information Systems, or related field preferred
5-7+ years of hands-on web development focused on landing pages, lead capture, and conversion optimization—preferably in lead generation, legal marketing, insurance, or other high-value consumer acquisition verticals
Proven track record of running structured experimentation programs (A/B tests, MVT) with documented conversion rate improvements and clear ROI attribution
Production experience building and maintaining landing pages in fast-paced environments where campaign deadlines and ad spend urgency drive priorities
Strong proficiency in HTML, CSS, and JavaScript —ability to hand-code when page builders fall short, debug cross-browser issues, and optimize client-side performance
Deep experience with Unbounce (or comparable platforms like Instapage, Leadpages)—strong knowledge of the platform's capabilities, limitations, and how to architect scalable page systems within it
WordPress expertise, including working with page builders (Elementor, WPBakery, Divi), custom post types, plugins, and basic PHP for template customization
Working knowledge of Google Tag Manager, GA4, conversion pixels, UTM parameters, event tracking, and attribution fundamentals—ability to implement tracking correctly and troubleshoot errors
Understanding of persuasion architecture, form optimization, mobile-first UX, above-the-fold strategy, trust signals, and experiment design methodology
Preferred
GA4/GTM certifications or equivalent technical credentials
Experience with CRM integrations (Salesforce) and marketing automation platforms
Knowledge of fraud detection tools (IPQS, Anura) and bot traffic mitigation
SQL or Python for data analysis
Experience in legal services, personal injury, mass tort, or other litigation marketing verticals
Company
Broughton Partners
Broughton Partners is a legal marketing and case acquisition company.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Patrick Rek
Chief Technology Officer
Chelsea Ingber
Chief Revenue Officer (CRO)
Recent News
2025-09-17
Company data provided by crunchbase