Toyota of Irving · 9 hours ago
Automotive Internet Director
Toyota of Irving is seeking an Internet Director to lead their digital sales operation in a competitive automotive market. This hands-on leadership role focuses on driving results through effective management of the Internet Sales Team and optimizing digital lead sources to achieve sales goals.
Automotive
Responsibilities
Own overall internet performance for new and used Toyota sales
Drive appointment volume, show rates, and closing percentages
Manage, train, and hold accountable the Internet Sales Team
Enforce strict lead handling standards (speed, quality, follow-up)
Monitor daily KPIs including response time, appointments set/shown, sold units, and ROI
Ensure 100% CRM compliance and accurate reporting
Work directly with the GSM and Sales Managers to achieve monthly and quarterly sales goals
Optimize all digital lead sources including Toyota OEM, website, third-party, chat, and text
Maintain a sell-today mindset while upholding Toyota brand standards
Drive strong CSI, Google reviews, and online reputation performance
Qualification
Required
Proven experience as an Internet Director or Internet Sales Manager
Demonstrated track record of meeting or exceeding sales and volume goals
Strong leadership and coaching skills with a hands-on approach
Advanced knowledge of automotive CRM systems
Highly organized, disciplined, and data-driven
Ability to thrive in a fast-paced, high-pressure DFW market
Preferred
Toyota dealership experience strongly preferred
Benefits
Medical, Vision & Dental
401K retirement and saving plans are offered to employees after working at the dealership for 6 months or more
Paid Vacation time, selected holiday pay