Umoya Afrika Tours | Diaspora & Heritage Travel in South Africa · 1 day ago
Marketing & Launch Lead – Cultural Tourism (South Africa)
DC-Baltimore Area
Full-time
Onsite
Mid LevelUmoya Afrika Tours is a cultural and heritage travel company focused on immersive journeys across South Africa. They are seeking a Marketing & Launch Lead to coordinate the rollout of their launch across social media and web, ensuring content is culturally accurate and aligned with the company's vision.
Leisure Travel & Tourism
Responsibilities
Coordinating the rollout of Umoya’s launch across social media and web
Working with graphic designers and video editors to move content from concept to published assets
Shaping and finalising copy for graphic posts, quote tiles, and short brand-led content
Managing and making use of existing photo and video material from field research and FAM trips across multiple provinces
Identifying relevant cultural or historical video material that aligns with Umoya’s positioning and advising on how it can be adapted
Ensuring all content is culturally accurate, respectful, and consistent in tone
Keeping timelines on track so production and publishing do not stall
Qualification
Required
Experience in marketing, communications, or brand launch
Strong familiarity with South African culture, heritage, or tourism
Comfortable working with creatives and giving clear direction
Confident writer and editor
Organised, independent, and discreet
Preferred
Experience or knowledge of marketing and selling luxury travel or high-end tour experiences
Company
Umoya Afrika Tours | Diaspora & Heritage Travel in South Africa
Umoya Africa is a heritage tour company offering immersive cultural journeys across South Africa.
Founded in 2025
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase