Cenegenics · 5 days ago
Marketing Automation & Lifecycle Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expCenegenics is a company focused on health and performance, seeking a Marketing Automation & Lifecycle Manager to enhance how prospects and members interact with their brand. This role involves owning HubSpot, designing automated marketing strategies, and collaborating with various teams to optimize lifecycle journeys for revenue growth.
Elder CareHealth CareMedical
Responsibilities
Serve as the primary owner and power user of HubSpot, including email, workflows, forms, lists, CTAs, lifecycle stages, lead scoring, and property architecture
Design, build, and optimize automated lead nurture programs and full prospect-to-member lifecycle journeys
Establish and maintain HubSpot best practices, documentation, governance, and platform standards
Own configuration, optimization, and execution within HubSpot in partnership with Marketing Leadership and RevOps
Own end-to-end email execution including strategy, build, QA, deployment, and optimization
Develop and scale lead nurturing, onboarding, pre- and post-consult, retention, and re-engagement campaigns
Improve email performance across engagement, conversion, and pipeline influence metrics
Build and optimize HubSpot landing pages and forms to support lead capture, campaigns, consult booking, and conversion flows
Partner with Brand and Growth teams to ensure landing pages are on-brand, mobile-optimized, and conversion-focused
Run A/B tests across layouts, copy, CTAs, and form strategies to improve conversion rates
Partner with Sales Leadership, RevOps, and SDR teams to align marketing automation with sales workflows
Support sales-triggered email sequences, alerts, task automation, and lifecycle-based content delivery
Improve lead handoff, follow-up timing, and visibility between Marketing and Sales
Collaborate on HubSpot and Salesforce integration strategy and execution
Support HubSpot and Salesforce alignment including data syncing, lifecycle stages, field mapping, and reporting accuracy
Partner with IT and RevOps on integrations, data hygiene, governance, and troubleshooting
Act as the bridge between marketing strategy and technical execution
Collaborate with Brand and Content teams to guide lifecycle messaging and campaign themes
Translate long-form content into effective email and nurture campaigns
Support light design needs for emails and landing pages as required
Own reporting and insights for email, automation, and landing page performance
Run A/B tests across subject lines, content, timing, workflows, and landing pages
Use data to continuously refine journeys and improve ROI
Any other assigned duties
Regular and reliable attendance is an essential function of the job
Qualification
Required
3–6+ years of experience in email marketing, marketing automation, or lifecycle marketing
Deep, hands-on experience with HubSpot Marketing Hub
Experience building landing pages and conversion funnels
Strong understanding of marketing automation, lifecycle strategy, and CRM-driven marketing
Strong understanding of CRM data, segmentation, personalization, and lifecycle design
Ability to think in systems and architect scalable automation infrastructure
Analytical mindset with comfort in dashboards, reporting, and performance optimization
Experience collaborating cross-functionally with Sales, RevOps, IT, and Operations teams
Strong communication skills with the ability to translate technical concepts into business impact
High attention to detail with strong organizational and documentation skills
Ability to manage multiple priorities and work independently
Professional judgment, integrity, and discretion
Interest in health, performance, and innovation
Preferred
Experience working with Salesforce CRM preferred
HubSpot certifications preferred
Sales enablement or revenue operations exposure preferred
Experience in healthcare, wellness, SaaS, or subscription-based businesses a plus
Company
Cenegenics
Cenegenics provides a performance-health-age management solution.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-03-01Series A
Leadership Team
Kristy N. Berry
Chief Executive Officer of Cenegenics
Carly Rose Stockdale
Co-founder, Advisor • BestLife Holdings
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