Arrow Cleaners · 1 day ago
Content & Brand Lead
Kansas City, MO
Full-time
Onsite
Senior Level
$40K/yr - $60K/yrArrow Cleaners is seeking a Content & Brand Lead to elevate their heritage brand rooted in craftsmanship and care. The role involves conducting brand audits, defining core narratives, and overseeing content creation to ensure strategic alignment with the brand's vision.
Consumer Services
Hiring Manager
María Alejandra Escandon Builes
Responsibilities
Conduct a full brand and channel audit (current perception, gaps, opportunities)
Define the core narrative — why the business exists beyond dry cleaning
Design the content system (what gets created, how often, and how it scales)
Direct on-the-ground content creation (working closely with our internal team)
Own early execution to ensure strategy and reality stay aligned
Qualification
Required
Understands heritage brands, craftsmanship, and premium positioning
Has taken a brand from invisible to visible
Can audit a business through their own lens, then build strategy from truth
Comes from a growth background, with real case studies and references
Thinks strategically and executes
Conduct a full brand and channel audit (current perception, gaps, opportunities)
Define the core narrative — why the business exists beyond dry cleaning
Design the content system (what gets created, how often, and how it scales)
Direct on-the-ground content creation (working closely with our internal team)
Own early execution to ensure strategy and reality stay aligned
Benefits
Comprehensive health benefits, including medical, vision, and dental plans
Contract-to-hire opportunity, allowing mutual alignment before full-time commitment
Professional growth opportunities within a growing and values-driven organization
Training and development plans to support continuous learning and career advancement
The opportunity to make a real impact, shaping a brand with purpose and long-term vision
Company
Arrow Cleaners
THE ARROW DIFFERENCE Caring For The Clothes You Love Your wedding dress, the suit you wore to your child’s graduation, your favorite lazy-day t-shirt, the jeans you wear to just feel good—your clothes have meaning.
Founded in 1914
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase