MLabs · 6 days ago
Head of Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$200K/yr - $300K/yr
10+ years expMLabs is building critical infrastructure to bring the real world to Ethereum, aiming to transform global financial systems. They are seeking a visionary Head of Marketing to own the brand narrative and bridge institutional finance with Web3, reporting directly to the CEO.
Artificial Intelligence (AI)BlockchainIT Management
Responsibilities
Craft and lead the elevation of our parent brand while managing distinct sub-brand strategies for our upcoming 2026 product suite
Own the social presence and content marketing machine, overseeing everything from short-form social engagement to long-form educational content and external writer management
Orchestrate high-impact launches for stealth initiatives, including the creation of institutional sales collateral and infrastructure positioning for Web3 developers
Oversee our presence at high-impact industry events, host community dinners, and maintain strong relationships within the Ethereum community to rally support for institutional adoption
Own the website and ensure messaging effectively balances the needs of diverse stakeholders, from credit market agents to crypto-native technologists
Qualification
Required
10+ years of experience across marketing, brand, and GTM strategy
Previously served as the most senior marketing owner for a company or a major product line
Track record of leading high-stakes launches
Deep domain expertise in both Institutional Finance (credit markets, settlement pain points) and Web3/Ethereum (ZK-proofs, tokenization, and DeFi)
Exceptional writing and editorial skills
Ability to translate complex technical and financial concepts into compelling whitepapers, executive thought leadership, and viral social content
A 'roll-up-your-sleeves' leader who moves quickly without sacrificing quality
Obsess over copy, design systems that scale, and have an expert-level grasp of public channels (specifically X/Twitter and LinkedIn)
Strong eye for design and visual identity, capable of balancing 'crypto techno-futurism' with the conservative, trustworthy branding required by institutional capital
Ability to synthesize inputs from product, BD, and executive sessions into cohesive marketing strategies
Craft and lead the elevation of our parent brand while managing distinct sub-brand strategies for our upcoming 2026 product suite
Own the social presence and content marketing machine, overseeing everything from short-form social engagement to long-form educational content and external writer management
Orchestrate high-impact launches for stealth initiatives, including the creation of institutional sales collateral and infrastructure positioning for Web3 developers
Oversee our presence at high-impact industry events, host community dinners, and maintain strong relationships within the Ethereum community to rally support for institutional adoption
Own the website and ensure messaging effectively balances the needs of diverse stakeholders, from credit market agents to crypto-native technologists
Benefits
Comprehensive Medical, Dental, and Vision healthcare
401(k) plan
Unlimited PTO
$1,500 home office setup stipend
Company
MLabs
MLabs is an IT company that specializes in offering blockchain, full-stack development, functional programming, and AI solutions.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase