Publix Super Markets · 18 hours ago
Digital Marketing Manager, Marketing - Lakeland
Lakeland, FL
Full-time
Onsite
Mid Level
$88K/yr - $132K/yr
3+ years expPublix Super Markets is a well-known retail company seeking a Digital Marketing Manager to join their Digital Marketing Strategy team. This role involves overseeing the development and optimization of digital marketing experiences, managing campaigns, and ensuring alignment across various teams and vendors.
Food and BeverageGroceryRetail
No H1B
Responsibilities
Own requirements gathering, documentation, and translation of business/marketing needs into digital experience plans
Lead scoping and builds for microsites, landing pages, components, and enhancements across platforms
Manage full lifecycle of digital experiences including development, dependencies, and communication
Ensure all assets, content, and tracking specifications are delivered accurately
Serve as day-to-day SPOC for Publix stakeholders and external agencies
Facilitate alignment across teams for cohesive campaign execution
Manage vendor scopes, budgets, contracts, timelines, and deliverables
Ensuring stable, accurate, and fully tested digital experiences across platforms (WordPress VIP, Publix.com components, vendor experiences)
Test for performance, functionality, tagging, personalization, and accessibility
Document opportunities and partner with teams for resolution
Qualification
Required
Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience OR
Equivalent combination of formal training/certification and professional work experience that demonstrates the prerequisite competence to perform the duties of this position
Three years of combined digital, social, and owned media experience, including managing budget and supplier relationships
Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
Knowledge of digital design, programming, e-commerce, and web development practices
Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
Demonstrates strong problem‑solving abilities by identifying digital marketing challenges, evaluating options, and implementing effective solutions that improve campaign performance
Applies new learning quickly by staying current on emerging digital tools, platforms, and best practices, and integrating them into marketing strategies
Builds productive cross‑functional relationships with internal teams, external partners, and stakeholders to drive alignment and deliver cohesive marketing initiatives
Leverages data analysis to interpret performance metrics, uncover insights, and optimize campaigns for measurable business outcomes
Adapts with flexibility in a fast‑paced environment, adjusting priorities and strategies in response to shifting business needs and market conditions
Basic Microsoft Word, Excel, PowerPoint skills
Preferred
Master's degree in Marketing or Advertising
Digital, social, and owned media experience with a large company/retailer
Knowledge of current and future trends in digital marketing and communications platforms and applications
Knowledge of Marketing project workflow process and digital process lifecycle
Intermediate Microsoft Excel skills
Benefits
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health, dental and vision plans
Paid Time Off
Paid Parental Leave
Short- and long-term disability insurance
Tuition reimbursement
Free hot lunches (buffet-style) at facilities with a cafeteria
Company
Publix Super Markets
Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Doug Stalbaum
Vice President and Controller
Joey Riddle
Incoming Vice President of, Charlotte Division
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