IMG · 5 hours ago
Senior Account Manager, Paid Media
West Palm Beach - 3300 PGA Boulevard
Full-time
Onsite
Senior LevelIMG is a leading global sports marketing agency, specializing in media rights management and sales, among other services. They are seeking a Senior Account Manager for Paid Media to oversee campaign lifecycles, manage relationships with digital platforms, and optimize paid media strategies.
News
Responsibilities
Own the paid media brief and media plans, overseeing all aspects of the campaign lifecycle—from strategy and ideation through execution, measurement, optimization, and reporting
Launch, monitor, and optimize campaigns directly within platform environments
Partner closely with account teams and key stakeholders to develop initiative strategies and plans
Build and manage relationships with paid digital platforms; stay informed on emerging products, beta opportunities, and industry developments
Manage day‑to‑day execution of multiple paid campaigns across awareness, consideration, and acquisition objectives, including campaign setup, delivery, and reporting
Use data-driven insights to rapidly iterate and improve performance daily, weekly, and monthly
Manage paid media budgets to ensure alignment with agreed targets and maximize return on investment
Track and share industry trends across media and technology to support innovation
Produce client-ready reporting that includes performance results, insights, recommendations, and proactive solutions
Qualification
Required
Strong professional experience in paid marketing with deep expertise in digital channels
Proficiency in major paid media platforms, including Google Search, Meta, TikTok, programmatic, and display
Excellent account management capabilities with a proactive, solutions-oriented approach
Robust optimization skill set, including campaign structure development, keyword research and management, bidding strategies, ad copywriting/testing, search strategy integration, and landing page optimization
Demonstrated ability to use data and metrics to drive improvements and communicate outcomes to stakeholders
Experience managing campaigns across multiple time zones and languages
Understanding of paid media measurement strategies
Full-funnel marketing experience, including Brand Lift studies, Share of Voice (SOV) reporting, A/B testing, and execution of varied ad formats
Strong understanding of the evolving paid media landscape and enthusiasm for new channels and innovations
Awareness of marketing privacy changes (e.g., Google Privacy Sandbox, third-party cookie deprecation)
Ability to extract insights from raw data and make data-driven decisions
Advanced Excel skills with experience producing financial proposals and media plans
Experience with performance management for Display and/or Paid Social, including auction dynamics, bidding, and optimization practices
Excellent written and verbal communication skills; ability to follow brand guidelines when producing PowerPoint materials
Fluency in English is required; Spanish language skills are considered a strong asset
Highly organized, proactive, and able to meet fixed deadlines while managing multiple client needs
Strong interpersonal skills with the ability to communicate effectively and provide accurate, timely feedback at all organizational levels
Customer- and client-focused mindset
Demonstrated initiative and flexibility in achieving desired outcomes
Strong numeracy skills with experience analyzing and manipulating data via spreadsheets
Active user and advocate of social media, with a clear perspective on the impact of platforms such as X, Facebook, Instagram, TikTok, YouTube, Reddit, Snapchat, etc
Preferred
Interest in sports is a plus
Interest in and knowledge of the UFC and mixed martial arts is considered an asset
Company
IMG
IMG is a global sports & culture company.
Founded in 1960
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-12-25Acquired
Leadership Team
Robyn Cox
Managing Director
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