23XI Racing · 1 week ago
Director of Digital Marketing
Company Address , Huntersville, NC, US
Full-time
Onsite
Director/Executive
6+ years exp23XI Racing is seeking a Director of Digital Marketing to develop and implement strategies that drive engaging content across digital channels. The role focuses on brand development, partnership marketing, and data analytics to cultivate fan interaction and engagement.
FitnessRecreationSports
Responsibilities
Develop and execute innovative digital marketing strategies to drive business success and achieve organizational goals
Utilize data and analytics to track performance and make data-driven decisions to improve campaign effectiveness and achieve desired results
Lead, design and oversee all aspects of our 23XI Racing digital marketing efforts including our website, social media platforms, marketing database, email, content and paid media campaigns to grow audience engagement across all platforms
Lead the creation of compelling, on-brand campaigns for launches, event and season initiatives
Coordinate with agencies to manage paid media investments
Manage social channels on race weekends, in conjunction with the digital team
Own day-to-day use of MarTech tools (MailChimp, Google Analytics, Slate, etc) and recommend enhancements to support scaling
Leverage analytics to optimize performance and data-driven insights across channels, using KPIs to guide investments and strategic pivots
Prepare performance reports for channel, brand and partner marketing campaign performance
Assist in presentation preparation including building PowerPoint slides and running campaign analytics
Mentor and coach direct reports, provide ongoing feedback and develop opportunities to foster creativity and professional growth
Oversee the management of the 23XI social media content calendar
Other duties as assigned by Manager
Develop and execute integrated marketing strategies tailored to 23XI’s brand objectives and narrative
Identify and establish collaborations with relevant industry influencers, platforms, and organizations to expand reach and enhance brand awareness and market expansion
Implement and develop strategies to grow 23XI Racing social media followers and general brand awareness
Ensure brand identity remains cohesive while evolving to stay ahead of cultural and creative trends
Map out and manage a rolling digital campaign calendar aligned with brand and partner initiatives
Collaborate with cross-functional teams to understand partner objectives and develop integrated digital marketing plans that align with overall partnership goals
Act as the primary point of contact for our external partners for all digital needs
Leverage data driven insights to inform and guide digital tactics that deliver value to our partners
Own partner program strategy and work with external agencies to help meet program objectives
Qualification
Required
Degree from an accredited four-year college or university in communications, journalism, public relations, or related field
6+ years of experience in digital marketing, social media, communications
Experience with digital and social media strategies and tactics
Experience with ROI/analytics tools and building detailed reports
Knowledge of Associated Press style and editing
Proficiency in Excel, PowerPoint and other computer software
Excellent grammar and creative writing skills
Strong planning, project management, attention to detail and organization skills
Ability to work a flexible schedule, including weekends
Ability to work collaboratively within a team
Ability to foster positive relationships among peers, managers, and organizational partners
Ability to thrive in a fast-paced environment
Skills to work independently, and operate well under pressure to meet tight deadlines
Ability to handle multiple tasks simultaneously
Ability to drive execution and results
Preferred
Experience working in a professional sport environment preferred
Company
23XI Racing
23XI Racing is a NASCAR cup series racing team.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Shannon Hooper
Vice President Strategic Partnerships
Charlie Wend
Partnerships
Recent News
Media Post
2026-01-23
Company data provided by crunchbase