Wells Fargo · 4 days ago
Senior Lead Marketing Consultant - Campaign Implementation
Charlotte, NC
Full-time
Hybrid
Senior Level, Lead/Staff
7+ years expWells Fargo is seeking a Senior Lead Marketing Consultant in Consumer Banking and Lending Marketing. This role will drive the development, approval, and publishing of high-impact creative content across digital channels, focusing on optimizing visibility and brand sentiment in GenAI-powered search platforms.
BankingFinancial ServicesFinTechInsurancePayments
No H1B
Responsibilities
Act as an advisor to senior leadership to develop or influence successful delivery of innovative campaigns, programs and initiatives that drive business outcomes for multiple products, business lines or more significant programs and seamless customer engagement across digital channels within marketing
Lead the creation and rapid deployment of user-focused, high-quality content addressing top search queries (e.g., financial education, product reviews, general info)
Collaborate with specialized vendors and internal teams to develop and maintain a coordinated content roadmap, consolidating and optimizing content across all digital properties
Ensure content is fresh, accurate, and aligned with GenAI search trends and platform requirements
Partner with technology teams to future-proof web platforms, ensuring all content is crawlable and responsive for LLMs (Large Language Models)
Implement new industry standards (e.g., LLMS.txt tagging) and schema coding for enhanced AI discoverability
Monitor and adapt to evolving GenAI search behaviors, including "zero-click" searches and AI-driven recommendations
Expand and manage relationships with affiliate publishers, financial news sites, and influencers to improve third-party endorsements and brand sentiment in GenAI search results
Amplify positive customer reviews and ratings across social media and crowd-sourced platforms
Establish and track KPIs for content performance and conversion impact in GenAI search
Collaborate with strategy and analytics teams to establish KPIs for content performance and deliver regular, robust performance reviews and competitive benchmarking
Provide vision, direction, and expertise to more senior leadership on implementing innovative and significant business solutions that are large-scale or companywide strategies
Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership partners, cross functional groups, business partners and lead vendor relationships
Qualification
Required
7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) digital campaign management, content strategy, or SEO/SEM, preferably in financial services or a regulated industry.or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Preferred
Demonstrated ability to leverage marketing and related technologies to drive improvements to marketing outcomes
Proven expertise in GenAI search optimization, content management systems, and web
Excellent project management and cross-functional collaboration abilities
Experience managing third-party partnerships and influencer campaigns is a plus
Understanding of growth marketing principles and marketing technology trends
Experience with financial services industry, products, and services
Leadership experience preferred
Deep understanding of schema markup, LLMS.txt tagging, and AI discoverability techniques
Familiarity with web development principles (HTML, CSS, JavaScript) and ability to collaborate effectively with technology teams
Strong analytical skills with experience using marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and interpreting performance metrics
Company
Wells Fargo
Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-10-06IPO
Leadership Team
Charlie Scharf
CEO
Fernando Rivas
CEO of Corporate & Investment Banking
Recent News
2026-01-24
2026-01-23
Company data provided by crunchbase