Restaurant Brands International · 7 hours ago
Manager, Field Marketing, Burger King, US Northeast
Corp - Miami Corporate Office
Full-time
Onsite
Mid LevelRestaurant Brands International Inc. is one of the world's largest quick service restaurant companies, and they are seeking a Manager, Field Marketing for Burger King in the US Northeast. The role involves developing and executing regional marketing strategies to enhance franchisee sales and brand visibility while collaborating closely with various teams and stakeholders.
Brand MarketingHotelRestaurants
Responsibilities
Develops and sets local compelling marketing strategies and oversees impactful regional campaigns to meet the unique needs of each market or region, including specific marketing objectives (Sales, Traffic, New Guests, ROI & Brand Loyalty goals)
Identify designated market area gaps and create strategy to increase market share presence
Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections. Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value
Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the assigned territory
Plans LSM for assigned territory. Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals
Research media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on territory needs
Responsible for an annual budget (amount TBD) for assigned division and fulfillment responsibilities
Project Manages cross-functional teams when developing those marketing strategies, ensuring flawless and successful deployment, along with a post-mortem analysis
Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed
Influences franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories, including MO&P and Delivery (both 1P and 3P)
Works closely with the BURGER KING® US (insert region) Field team and Franchisees to ensure successful execution of brand programs including new product/promotion rollouts
Owns the onboarding and execution of digital sales channels within the South division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards
Provides Execution support for Market Tests (on demand)
Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability
Provides reporting and business/trend analysis allowing performance analytics team and franchisees to make profit-maximizing decisions
Adds to franchisees’, (insert region) team’s, and the brand’s understanding of regional and individual restaurant sales and traffic-driving tactics
Qualification
Required
Team oriented, collaborative & culturally aligned
Sales driven & Profit smart (business acumen)
Exercises good judgment & decision making
Internally motivated & trustworthy
Problem solver, analytical, curious, detailed & process oriented
Data-driven and Results oriented
Self-starter, extremely organized and able to manage multiple priorities (great project management)
Effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis
Ability to establish goals and convert plans into action
Excellent communication skills (both verbal and written)
Ability to persuade and influence others, regardless of their title or seniority
Ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal corporate functions, and senior leadership
Ability to Travel at least 20-30% of the time
Benefits
Comprehensive global paid parental leave program
Free telemedicine and mental wellness support
Company
Restaurant Brands International
Restaurant Brands International is one of the world's largest quick service restaurant companies
Founded in 1954
5001-10000 employees
H1B Sponsorship
Restaurant Brands International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (7)
2023 (16)
2022 (21)
2021 (7)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$1.57B2025-11-13Post Ipo Secondary
2024-09-03Post Ipo Debt· $369.16M
2024-08-12Post Ipo Secondary
Leadership Team
Daniel Schwartz
CEO
Sami Siddiqui
Chief Financial Officer
Recent News
2026-01-16
2025-12-09
Company data provided by crunchbase