Capgemini · 5 days ago
Business Development Lead, Marketing Services
United States
Full-time
Remote
Senior Level
5+ years expCapgemini is a global leader in consulting, digital transformation, technology and engineering services. They are seeking a results-oriented marketing operations domain expert to drive sales and new client acquisition, focusing on delivering innovative solutions and achieving sales targets.
ConsultingInformation TechnologyInsurTechIT ManagementSoftware
Hiring Manager
Amanda Todman
Responsibilities
Define go-to-market/business development plan for acquiring new clients and execute the plan in collaboration with Capgemini sales and account development teams
Drive end to end presales activities, including prospect identification, pitch creation, proposal submission, pricing and making client presentations, throughout the sales cycle and leading up to deal closure
Collaborate with the Head of GTM and presales teams throughout the client acquisition cycle
Be responsible for achieving bookings and sales targets
Work alongside the solutions team, to design solutions, pricing and delivery models and participate in client pitches and various sales actions to close the deal
Set up and drive short term P&C/Advisory/Transformation projects and manage client relationships
Develop value proposition on various marketing topics from our extensive portfolio, such as: Content Services, Campaign Management and Marketing Analytics, etc. for various clients & prospects
Develop thought leadership and POVs to position the offer with internal and external audience
Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams
Develop industry network connections and influence analyst bodies to drive positioning studies and outcomes
Be the face of the Connected Marketing Operations offering and developing strong internal and external relationships
Lead a small team of Digital Marketing consultants based in Europe focused on delivering transformation projects and go to market actions
Manage senior leadership interactions, reporting and presentations etc
Qualification
Required
Domain expertise in Marketing Operations or Digital Marketing is a must have
Sound understanding of the mar-tech platforms, especially Adobe and Salesforce
A proven track record of driving portfolio growth through active selling & pitching activities leading to bookings and revenue outcomes for related Digital Marketing solutions
A solid prospecting background to include proposition building or leading the RFP process – experience of driving development of USD 5 million pipeline (minimum) or experience of having supported large scale deals
5+ years working in a large or global matrix organization preferably with a B2C brand(s) in Financial Services
5+ years' working knowledge marketing and digital marketing from either a delivery perspective or from client or agency side
Bachelor's Degree - preferably in Business Administration, Interactive Marketing, Strategic Marketing
A creative individual able to identify challenges and generate innovative marketing ideas for the client from your own knowledge of marketing operational challenges
Excellent communication skills with strong client facing experience
Confident self-starter who can develop and build strong relationships with internal and external parties
Continuous learner who is willing to learn and remains open to new ideas and thinking
Benefits
Paid time off
Medical/dental/vision insurance
401(k)
Company
Capgemini
Capgemini is a software company that provides consulting, technology, and digital transformation services.
10001+ employees
H1B Sponsorship
Capgemini has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2856)
2024 (3012)
2023 (3424)
2022 (4392)
2021 (3311)
2020 (5871)
Funding
Current Stage
Public CompanyTotal Funding
$4.72B2025-09-18Post Ipo Debt· $4.72B
1999-04-01IPO
Leadership Team
Aiman Ezzat
CEO, Capgemini Group
Anirban Bose
CEO of Americas Strategic Business Unit
Recent News
The French Tech Journal
2026-01-22
2026-01-22
Business Wire
2026-01-20
Company data provided by crunchbase