Adtalem Global Education · 2 days ago
Marketing Analytics Manager
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$71K/yr - $124K/yr
5+ years expAdtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. The Marketing Analytics Manager will serve as the primary marketing analytics leader for Walden University, responsible for full-funnel marketing analytics and translating insights into action to support strategic growth.
EdTechEducationHigher Education
Responsibilities
Serve as the primary Analytics & Insights contact for Walden, coordinating research plans and aligning analytics strategy with institutional goals
Align Center of Excellence (COE) analytics team members to prioritize and deliver high-impact analytics initiatives for Walden
Continuously monitor marketing and media performance trends, proactively identifying anomalies and emerging patterns to flag risks or capitalize on opportunities early
Lead deep-dive analytics investigations and communicate findings effectively to stakeholders across all levels, including executives
Owns measurement strategy for key marketing initiatives and benchmarks performance against targets, providing proactive updates
Collaborate with the forecasting team to identify performance drivers prescribes actions mitigate headwinds and capitalize on tailwinds
Integrate data-driven insights, anecdotal feedback, and consumer research to build a comprehensive understanding of business performance drivers
Create data visualizations and presentations hands-on, while collaborating with COE teams to enhance automation and reporting efficiency
Manage multiple concurrent projects, partnering with stakeholders to ensure clear prioritization and timely delivery of analytics outputs
Qualification
Required
Bachelor's degree in marketing, business, statistics, or a related field; Master's preferred
5–8 years of experience in marketing analytics, including at least two years in a managerial capacity leading processes and projects
Proficiency in SQL for querying and manipulating large datasets
Expertise in data visualization tools such as Tableau, Power BI, or Looker
Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics)
Proficiency with generative AI platforms and demonstrated experience integrating AI into marketing analytics workflows
Demonstrated ability to influence stakeholders and drive strategic outcomes through data
Strong communication and presentation skills, with the ability to effectively communicate insights to executive leadership
Experience in matrixed organizations and managing competing priorities
Familiarity with marketing automation and CRM systems (e.g., Salesforce, Eloqua)
Strong understanding of statistical methods, forecasting, and marketing attribution
Ability to synthesize data from multiple sources and define, refine, and report on relevant KPIs
Benefits
Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Company
Adtalem Global Education
Adtalem Global Education is a provider of educational services and the parent organization of Advanced Academics
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2019-10-21Acquired
1991-06-28IPO
Leadership Team
Stephen W. Beard
Chairman and Chief Executive Officer
Evan Trent
SVP, Chief Strategy & Transformation Officer
Recent News
thefly.com
2025-12-16
2025-12-16
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