Riverside Natural Foods Ltd. (Home of MadeGood) · 5 days ago
Senior Marketing Manager, Brand Communications (MadeGood)
Chicago, IL
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $175K/yr
10+ years expRiverside Natural Foods Ltd. is a family-owned, B-Corp certified company committed to creating nutritious snacks. The Senior Marketing Manager, Brand Communications will lead the brand communications strategy to enhance the MadeGood brand's visibility and relevance in the U.S. market through innovative storytelling and engagement strategies.
ManufacturingMarketing
Responsibilities
Lead the integrated brand communications strategy across PR, social, influencer, partnerships, and events
Translate brand and business priorities into earned-led, culture-forward plans
Evolve the model from one-off campaigns to always-on storytelling with test-and-learn moments
Lead the development of integrated agency and internal briefs grounded in consumer insights and cultural signals
Own annual and quarterly communications planning, ensuring all channels operate as one cohesive system
Partner closely with Brand, Creative, Media, Digital, and CX to deliver consistent, modern brand communications
Serve as a strategic partner to regional marketing and brand leads across the EU and Canada, aligning strategy, sharing best practices, and elevating execution
Define and evolve MadeGood’s earned media narrative across consumer, lifestyle, food, wellness, culture, and trade
Lead end-to-end PR strategy, including product seeding, pitching, tentpole moments, and trend-driven or reactive storytelling
Oversee crisis communications and issues management as needed
Lead PR agency partners with a high bar for creativity, relevance, and results
Own the strategy for experiential and IRL brand moments—from sampling and pop-ups to community activations and tentpole experiences
Lead agency partners and internal teams to deliver high-impact, on-brand experiences that drive awareness and trial
Own the brand partnerships strategy, identifying and securing partners that align with MadeGood’s mission, values, and audience
Concept and pitch partnership ideas that translate consumer insights and cultural trends into compelling, earned-worthy collaborations
Lead partnerships end to end—from negotiation through execution—ensuring high-quality storytelling and brand consistency
Partner cross-functionally to deliver seamless execution and measure partnership impact
Set the strategic vision, priorities, and success metrics for social and influencer as core brand communications channels
Lead and empower social, influencer, and community teams to own day-to-day planning, posting, creator management, and community engagement, while providing clear direction, guardrails, and accountability
Define the long-term approach to TikTok and TikTok Shop (future state), aligning creators, culture, and commerce to brand and business goals
Ensure all social and creator work is platform-native, culturally relevant, and on-brand through strategic guidance, reviews, and standards—not hands-on execution
Set clear objectives, success metrics, and learning agendas across experiential and earned media, social, influencer, partnerships, and events
Partner with Media and CX to connect brand communications to the full consumer journey
Use insights, performance data, and cultural signals to continuously optimize strategy and execution
Lead and develop a high-performing, multidisciplinary brand communications team
Own agency relationships, setting clear direction, accountability, and success metrics
Manage budgets, scopes, timelines, and approvals across brand communications workstreams
Build and lead a team with two direct reports, hiring and developing talent to support the function’s growth
Qualification
Required
10+ years of experience across integrated brand communications, including PR, social, influencer, partnerships, and events
Proven experience leading end-to-end PR strategy and execution
Experience developing 2–3 strategic partners in your current role, demonstrating a proven ability to identify, secure, and grow high-impact collaborations
A strong track record building modern, culturally relevant brands through earned-first strategies
Deep understanding of influencers, social platforms, communities, and cultural moments
Experience leading teams and agency partners with clarity and high standards
Strong strategic instincts with an entrepreneurial, roll-up-your-sleeves mindset and a bias toward action
Collaborative, decisive, and comfortable operating in a fast-moving, test-and-learn environment
Passion for building brands that show up meaningfully in real life—not just on feeds
Benefits
RRSP matching or 401k matching for an empowered financial journey
Eligibility to participate in Riverside's Profit Sharing Plan
Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
An open concept work environment that embodies our Values
Company
Riverside Natural Foods Ltd. (Home of MadeGood)
Our vision at Riverside Natural Foods is to make a difference by creating healthy products of which we can be proud.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$6.45M2019-06-25Non Equity Assistance· $6.45M
Leadership Team
Nima Fotovat
Co-founder & President
Salma Fotovat
Co-founder & Sourcing & Procurement Director
Recent News
Company data provided by crunchbase