Digital Media Manager, Paid Social jobs in United States
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Reckitt · 2 days ago

Digital Media Manager, Paid Social

Reckitt is home to some of the world's best loved hygiene, health, and nutrition brands, striving for a cleaner, healthier world. The Digital Media Manager, Paid Social will oversee the execution of campaigns across paid social and influencer channels, ensuring optimal performance and adherence to best practices while managing a team of digital associates.

Cleaning ProductsHealth CareHome Health CareManufacturingMedicalProduct Design
badNo H1Bnote

Responsibilities

Senior channel lead: Be the day-to-day point of contact across paid social & influencer campaigns across your Brand Pods – providing channel planning recommendations and regular communication across the status of your campaigns your team manages
Campaign planning: Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success. Act as a source of deep channel expertise when advising on full year channel brand planning
Campaign optimization: Oversee the end-to-end execution and optimization across paid social & influencer platforms to ensure campaign budgets and targeting are managed inline with the media plan targets, budgets and campaign best practices
Team management: Manage a team of offshore digital associates, ensuring that key tasks across your campaigns are effectively managed in line with agreed Reckitt processes and deadlines are adhered to
Scaling campaign best practice: Support the Digital Trading lead in adopting a unified approach to campaign planning, activation & optimization across paid social & influencer channels to facilitate the scaling of best practice & use of automation to drive better media consistency
Driving in-platform innovation: Identify new testing opportunities that will help drive our media activations forward across paid social & influencer channels, through working with industry partners and internal stakeholders to propose new test & learns during weekly status calls and brand planning meetings
Finance management: Provide monthly media actualizations to Reckitt finance teams to account for the net media and digital platform fees across the campaigns you are responsible for managing

Qualification

Digital media buyingPaid social campaignsIn-platform expertiseProject management toolsIndustry certificationsAnalytical skillsCommercial acumenP&L managementECommerceSocial MediaPresentation skillsStorytellingCreativityCollaboration

Required

Minimum of 5 years' experience in digital media buying across paid social channels
Significant hands-on experience in directly managing paid social campaigns in-platform across the likes of Meta, TikTok, Pinterest – with expert knowledge of in-platform bidding strategies, social boosting/influencer ads and creative testing
Well versed in presenting key performance recommendations to senior stakeholders
Can demonstrate a deep understanding of the paid social landscape and the audience targeting capabilities across different social platforms
Has acted in an advisory role to educate others on the practical implications when attempting to execute specific media tactics in-platform
Previously managed a team of junior media traders/associates desirable
Obtained industry recognised certifications across major paid social platforms
Experience using project management tools (Jira, Monday.com etc)
Bachelor's degree in Marketing, Business, or a related field preferred
Previously worked at a major digital agency working on an FMCG brand a plus

Preferred

Bachelor's degree in Marketing, Business, or a related field preferred
Previously worked at a major digital agency working on an FMCG brand a plus

Benefits

Medical
Prescription
Dental
Vision
Life and disability insurance
Paid time off for vacation
Sick and Company recognized holidays
A 401(k) plan
16-week paid parental leave or 26 weeks for the birthing parent
Adoption and fertility support
Tuition reimbursement
Discounts

Company

Reckitt Benckiser Group is a consumer goods company makes health, hygiene and home products.

Funding

Current Stage
Public Company
Total Funding
$1.92B
2025-09-01Post Ipo Debt· $1.92B
2021-03-01IPO

Leadership Team

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Arjun Purkayastha
SVP & Managing Director - Greater China & North Asia (总裁 - 大中华及北亚区)
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Brioney Moore
NPS Procurement Director Global Marketing
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Company data provided by crunchbase