Active Minds, Inc. · 2 days ago
Senior Associate, Social Media Content
Washington, DC
Full-time
Hybrid
Mid, Senior Level
$65K/yr - $92K/yr
2+ years expActive Minds, Inc. is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. The Senior Associate, Social Media Content plays a lead role in executing the organization's social media strategy by translating priorities into compelling content and overseeing day-to-day content execution while mentoring junior team members.
Health CareHospitalMental HealthPersonal Health
Responsibilities
Own the day-to-day execution of Active Minds’ social media presence, including implementing posting plans, coordinating content across platforms, and supporting live and real-time content needs
Oversight of the monthly content calendar, updated by the Associate, Social Media, to ensure it is strategically covering initiatives and topics relevant to Active Minds programming and goals on a bi-weekly basis
Write content from various perspectives, roles, and voices representing different stakeholders and audiences, for overall communication efforts
Lead development and execution of video-forward content for platforms including TikTok, Instagram, Snapchat, Facebook, and YouTube, in alignment with strategic goals set by the Manager, Digital Media & Communications (Manager)
Translate campaign goals and messaging into engaging social-first content, contributing ideas and recommendations to enhance reach and engagement
In partnership with the Manager, develop and maintain social media engagement toolkits (recommended visuals, copy, and schedules) for partners, chapters, Ambassadors, and Amplifiers
Collaborate with the Visual Brand/Design team to develop visual assets for social channels, partnerships, and toolkits
Support content planning and coordination for major organizational moments including events, campaigns, and partnerships
Provide day-to-day guidance and oversight to the Social Media Associate and/or intern, including assigning tasks, reviewing content, and supporting skill development
Serve as a key point of contact for internal teams seeking social media support, helping gather content and ensure timely execution
Support the Manager by identifying workflow improvements and documenting processes related to social media content creation and publishing
Lead social media community engagement, including responding to comments and messages and fostering a supportive, values-aligned online environment
Utilize DMs and social group chats as engagement tools to mobilize audiences around key actions, programs, or resources
Stay current on emerging platform trends and best practices, sharing insights with the broader team
Monitor social engagement and performance metrics, supporting the preparation of regular reports and insights for internal stakeholders
Use performance data to inform content recommendations and improvements
Qualification
Required
2-4 years of professional experience in marketing or communications, including social media
Demonstrated experience creating and coordinating social-focused video content
Experience supporting or mentoring junior staff and interns
Comfortable being a featured face on Active Minds social media channels
Familiarity with social media management tools including Canva, Sprout Social, and ClickUp
Digital literacy with Microsoft/Google tools and online collaboration platforms
Creative and detail-oriented with strong communication skills
Strong content creator with an eye for platform-native storytelling and audience engagement
Self-starter with a positive attitude who enjoys working proactively and thinking creatively
Comfortable balancing creative execution with coordination and oversight responsibilities
Collaborative, organized, and confident working across teams
Accustomed to working on multiple projects with different deadlines simultaneously
Belief that equity and social justice are important and driven to hear, reflect, and act on this belief
Passion for youth mental health and digital storytelling
Benefits
Health, Vision and Dental Insurance
Paid Vacation and Sick Leave
Paid Holidays
Company Wide Mental Health Days
401(k) Matching
HSA and FSA Options
Life Insurance
Short Term, and Long Term Disability
Fully Paid Parental Leave
Wellness Reimbursement Program
Professional Development Stipends
Company
Active Minds, Inc.
Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
ICONIQ Capital
2024-02-15Grant
Leadership Team
Alison Malmon
Founder & CEO
Adia Fadaei
University Chapter Co-Founder & President at Point Loma Nazarene University
Recent News
Morningstar.com
2025-06-23
Company data provided by crunchbase