Bristol Myers Squibb · 4 days ago
Director- US ELIQUIS HCP Marketing
Princeton - NJ - US
Full-time
Onsite
Director/Executive
$202K/yr - $245K/yr
10+ years expBristol Myers Squibb is a leading biopharmaceutical company focused on transforming patients' lives through science. The Director of US ELIQUIS HCP Marketing will lead the development of marketing strategies and initiatives for the HCP customer channel related to ELIQUIS, overseeing commercial initiatives and team management.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
Responsibilities
Lead development of the professional marketing strategy, initiatives, and messaging for non-valvular atrial fibrillation (NVAF), deep vein thrombosis (DVT), and pulmonary embolism (PE) including implementation of plans
Lead the development of all commercial initiatives for community and hospital/institution-based physicians, and organized customers for all indications
Oversee development of messaging market research, and other strategic research projects, and develop specific insights to inform strategy
Advance new marketing techniques and AI capabilities to extract additional brand growth through segmentation, channel optimization and new or improved technological applications
Lead a team of 2 marketers and additional possible intern or preceptor staff, including coaching, objective setting, and development planning
Liaison with Medical and HEOR team to transform real world data (RWD) into healthcare professional (HCP) promotions
Work with training and agency teams to support Field Sales Force training of marketing strategy, messaging, and materials
Interface with the PFE team as part of the Alliance on strategic alignment and tactical execution
Qualification
Required
10 years pharmaceutical experience with 5-7 years of relevant marketing experience and expertise in biopharma and general marketing fundamentals
Exceptional marketing analytics, insights and problem-solving capability
Excellent written and verbal communications skills
Proven track record of effectively and efficiently driving performance within a matrix organization and a strong ability to build alignment and collaborative working relationships both within the company and across an Alliance
Strong organizational and interpersonal skills, with proven project management experience to drive performance
Strong knowledge of professional and payor marketing fundamentals required
Preferred
Prior sales, sales management, or regional sales leadership highly preferred
Understanding of the broader cardiovascular marketplace across the care continuum is helpful but not mandatory
Proven ability to lead and develop a team of direct reports is highly desired
Prior experience working with an alliance partner is desirable
Experience in financial management a plus
Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice
Experience with internal BMS processes and systems desired
Benefits
Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
Company
Bristol Myers Squibb
At Bristol Myers Squibb, we work every day to transform patients’ lives through science.
10001+ employees
H1B Sponsorship
Bristol Myers Squibb has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (247)
2024 (278)
2023 (231)
2022 (180)
2021 (181)
2020 (169)
Funding
Current Stage
Public CompanyTotal Funding
$29.32BKey Investors
Venrock
2025-11-05Post Ipo Debt· $5.74B
2024-02-14Post Ipo Debt· $13B
2023-10-30Post Ipo Debt· $4.5B
Leadership Team
Charles Bancroft
CFO
Cristian Massacesi
Executive Vice President, Chief Medical Officer and Head of Development
Recent News
The Motley Fool
2026-01-24
Pharma Letter
2026-01-24
Company data provided by crunchbase