PS Seasoning · 2 days ago
Digital Marketing and Content Strategist
Richfield, WI, US
Full-time
Onsite
Senior Level
$70K/yr - $75K/yr
5+ years expPS Seasoning is seeking a creative, detail-oriented, and highly organized Digital Marketing and Content Strategist to help bring our brands to life across digital channels. This role is responsible for planning, creating, and executing engaging content that supports our direct-to-consumer (D2C) marketing efforts.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Create and manage content across multiple formats including product listings, blog posts, recipes, landing pages, email campaigns, and advertisements
Write clear, compelling, and on-brand copy for prioritized target audiences, and direct photography, video, graphics, and other content development to accompany it
Own content development for e-commerce website with a focus on SEO, AI chatbot/search/LLM optimization, and conversion, continually improving to deliver sales and key performance metrics
Manage content tagging, tracking, and metadata, navigation journeys, and site speed impacts to ensure optimal site experience
Collaborate on content calendars aligned with product launches, campaigns, seasonal initiatives, social media plans, and e-commerce sales promotions
Support SEO and AIEO efforts through keyword research, content optimization, and ongoing updates to existing content
Monitor trends and best practices, bringing ongoing improvements to the team
Drive email marketing initiatives, including flow and campaign planning, copywriting and content coordination, scheduling, and audience segmentation, while also working to drive new email subscribers
Monitor content performance and provide insights to help optimize future content
Assist with advertising content creation, scheduling, and engagement through external services
Partner with internal teams to ensure content aligns with brand standards, product positioning, and campaign goals
Collaborate with social media, B2B marketing, and cross-functional teams to support traffic, engagement, and conversion objectives
Assist with other marketing initiatives as needed
Track and report on content performance using tools such as Google Analytics, Shopify attribution, Klaviyo, advertising platforms, and SEO/AIEO analytics
Use data and insights to continuously refine content strategy and execution
Support business intelligence dashboarding and campaign monitoring
Test, learn, and iterate using a performance marketing mindset
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
5+ years of experience in content or digital marketing
Strong writing and editing skills; deep experience in SEO and Artificial Intelligence utilization and LLM/chatbot optimization
Strategic creativity as a core skillset; ability to generate ideas and forecast sales or engagement impact from those ideas
Track record of success in D2C e-commerce, preferably in food, grocery, CPG, or culinary-related industries
Strong cross-functional communication skills; able to work closely with sales, product, and technical teams
Entrepreneurial spirit with a bias for action, results, and continuous improvement
Preferred
Shopify, and Klaviyo experience preferred
Benefits
Health, Dental, Vision & Life Insurance
401K with Company Match
Paid holidays & vacation
50% Off Employee Discount
Employee Appreciation Events
Delicious Smells
Company
PS Seasoning
PS Seasoning is a manufacturer and supplier of sauces, spices, and seasonings for the meat industry.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Deli Market News
2026-01-03
2025-12-22
Company data provided by crunchbase