Wingstop Restaurants Inc. · 4 days ago
Director, Social Media Strategy
United States
Full-time
Remote
Director/Executive
12+ years expWingstop Restaurants Inc. is committed to serving the world flavor and is seeking a Director of Social Media Strategy to lead their brand-building efforts across Organic and Influencer Marketing. This role will oversee the strategic direction of Wingstop’s social media ecosystem, manage internal teams and external agencies, and drive cultural relevance and measurable business impact.
Food and BeverageTravel
Responsibilities
Serve as the primary strategic lead for Wingstop’s external social and influencer agencies, setting clear direction, establishing KPIs, evaluating performance, and ensuring work delivers against business and brand objectives
Set the long-term vision and strategic roadmap for Wingstop’s organic social ecosystem, driving brand growth, cultural relevance, and business impact across key and emerging platforms (e.g., TikTok, Instagram, X, YouTube Shorts), aligning with brand and business objectives
Own agency relationships, scopes of work, and ways of working, ensuring speed, creative excellence, and accountability
Oversee the organic content ecosystem, including planned campaigns and real-time cultural moments, ensuring relevance, speed, and brand integrity
Develop and manage the organic content calendar, informed by cultural insights, consumer behavior, and performance learnings
Define platform-native content approaches, posting cadence, and optimization strategies based on analytics and test-and-learn insights
Lead the development and execution of organic creative content, including in-house production, UGC, creator content, and agency-developed assets
Lead Wingstop’s influencer and creator strategy as a core marketing pillar, spanning always-on engagement, campaign-based activations, and long-term partnerships
Identify, cultivate, and manage a diverse ecosystem of creators who authentically represent Wingstop’s brand, values, and cultural relevance
Oversee influencer ideation, partner selection, negotiations, and performance measurement, ensuring brand safety and measurable impact
Collaborate cross-functionally to integrate influencer storytelling into broader marketing initiatives
Lead a team to own the community management strategy across organic social channels, bringing Wingstop’s brand voice to life through authentic, timely, and responsible engagement
Effectively manage up by anticipating leadership needs, providing clear insights, and driving alignment on priorities
Actively participate in social listening, real-time engagement, and conversation management, knowing when to engage, escalate, or stay silent
Establish enterprise-level social governance and operating standards, including brand voice, legal alignment, escalation protocols, and crisis response frameworks, ensuring brand safety at scale
Use insights to influence senior leadership decision making, campaign investment, and future marketing strategies
Lead a team to own real-time monitoring, reporting, and optimization of social performance
Conduct competitive and cultural analyses to identify opportunities and inform future strategy
Share insights and learnings across the marketing organization to influence creative, media, and brand decisions
Stay at the forefront of culture, social trends, and platform innovation, with a deep understanding of Wingstop’s young, multicultural audience
Translate cultural insights across music, sports, entertainment, and lifestyle into scalable, brand-right social ideas
Distinguish between trend participation and true cultural relevance, ensuring Wingstop shows up in ways that feel authentic and additive
Serve as a cultural and social media thought leader within Wingstop, educating stakeholders on social strategy, platform evolution, and emerging trends
Develop and present clear, data-informed recommendations to senior leadership, with a strong point of view on where Wingstop should play—and not play—across culture and social
Partner closely with Brand, Creative, Media, PR, and Insights teams to ensure Social is fully integrated across marketing efforts
Build, lead, and develop a high-performing internal social team, including coaching managers and individual contributors, setting clear goals, and creating career paths that scale with the business
Qualification
Required
Bachelor's degree
12+ years in organic/influencer across advertising, marketing, and communications
Proficient in analytics platforms (i.e.: Google Analytics) and MS Office
High degree of emotional intelligence and cultural acumen
Exceptional ability to convey strategy and ideas to the most senior levels
Strong communication skills to gain alignment across various stakeholders
Selfless and dedicated focus on helping others succeed
Takes initiative and a willingness to take calculated risks
Constantly searching for opportunities to improve processes or contribute to new ideas
Benefits
Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Lunch provided every Tuesday and Thursday in office
Work from home Fridays
Discount on Wingstop gift cards
Onsite game room
Company
Wingstop Restaurants Inc.
Sure, we’re The Wing Experts, but it’s our flavor that defines us.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$250M2023-11-07Post Ipo Equity
2022-02-08Post Ipo Debt· $250M
2015-06-12IPO
Leadership Team
Chris Fallon
Chief Information Officer
Raj Kapoor
President of International
Recent News
2026-01-23
2026-01-23
Company data provided by crunchbase