TopDog Law · 1 day ago
Director of Local SEO
United States
Full-time
Remote
Director/ExecutiveTopDog Law is one of the fastest-growing law firms in the U.S., focused on building high-performance teams to dominate local search across various markets. The Director of Local SEO will own and scale the firm's local presence, ensuring visibility and credibility in high-intent search moments, while driving performance and optimizing local search strategies.
LegalProfessional Services
Responsibilities
Own TopDog Law’s local search, LSA, and external authority strategy end-to-end across all active and expansion markets
Define and evolve strategy for Google Business Profiles, Local Services Ads, local rankings, external links, and local conversion performance
Establish standards and governance for scale across 40+ locations and service areas
Stay ahead of Google platform changes, local algorithm updates, LSA policy changes, and link-related ranking signals
Own all Google Business Profiles as core conversion surfaces
Define category, service, attribute, post, media, and Q&A strategies
Drive consistent optimization to maximize calls, clicks, and trust signals
Implement testing and iteration frameworks to improve local pack CTR and engagement
Own Local Services Ads strategy as a core high-intent demand channel
Oversee LSA account structure, service selection, geographic coverage, and budget allocation
Manage verification, compliance, and profile accuracy across markets
Optimize ranking factors including reviews, responsiveness, proximity, and profile completeness
Own review strategy as a growth and trust engine across GMB and LSAs
Monitor review velocity, sentiment, recency, and distribution across locations
Remove one star reviews
Define SOP for responding to reviews
Define and maintain the canonical source of truth for firm and location data
Own strategy for legal-specific lawyer directories, including prioritization, optimization, and suppression
Manage presence across high-impact legal directories to reinforce authority, relevance, and trust
Oversee citation accuracy, duplication cleanup, and ongoing monitoring
Ensure consistency across general business directories and legal-industry platforms
Own external link acquisition strategy focused on local relevance, authority, and trust
Identify and pursue high-quality local, regional, and legal-industry link opportunities
Partner with internal teams to earn links through campaigns, coverage, and partnerships
Monitor link quality, velocity, and risk to ensure sustainable growth
Own local metadata strategy focused on clicks and conversion, not just rankings
Lead schema markup strategy including LocalBusiness, LegalService, Review, FAQ, and Service schema
Partner with web and product teams on local page templates, internal linking, and performance
Ensure local content supports serious-injury intent and TopDog’s ability to service its clients
Use performance insights to guide prioritization and optimization across GMB, LSAs, links, and organic traffic
Leverage decision science to build out fully comprehensive dashboards
Clearly communicate local and LSA performance through insights, recommendations, and next steps
Partner with decision science to connect visibility, calls, leads, and authority signals to signed cases and revenue
Continuously improve systems based on data, not assumptions
Work closely with web, product, performance marketing, CX, legal, and creative teams
Ensure local presence, directories, and LSAs reinforce brand credibility, trust, and seriousness across markets
Maintain consistent brand voice, accuracy, and standards across all local surfaces
Qualification
Required
Proven experience owning and scaling local SEO, LSAs, and link acquisition across many locations or service areas
Deep expertise in Google Business Profiles, LSAs, reviews, citations, and local ranking factors
Strong experience managing legal-specific lawyer directories and authority platforms
Hands-on experience with LSA verification, compliance, and optimization
Strong understanding of schema markup and authority signals in local search
Experience building repeatable systems that scale
Demonstrated ability to connect local, LSA, and authority performance to real business outcomes
Strong analytical mindset with comfort using performance data to guide decisions
Proven success operating in high-ownership, fast paced environments
Ability to collaborate cross-functionally with technical, creative, legal, and CX teams
Clear communicator who can present insights, risks, and recommendations to stakeholders
Preferred
Or similar experience in other industries
Benefits
Comprehensive medical, dental, vision, life, and protection plans
4% 401(k) company match
Company-paid holidays, two floating holidays, and five paid sick days
Generous paid time off: 120 hours in year one, 160 hours beginning your second anniversary, 200 hours annually starting your fifth anniversary
Company
TopDog Law
TopDog Law is a personal injury law firm that helps injured people and families.
Founded in 2019
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
James Helm
Chief Executive Officer
Recent News
Company data provided by crunchbase