Spinutech · 2 days ago
Vice President of Sales and Marketing
United States
Full-time
Remote
Director/Executive
10+ years expSpinutech is in the midst of an exciting evolution and seeks a dynamic, performance-driven executive to serve as their Vice President of Sales and Marketing. This leader will drive new client acquisition, evolve the go-to-market strategy, and build a high-performing growth engine to cultivate new logo acquisition and revenue acceleration.
AdvertisingConsultingE-CommerceInternetMarketingWeb Design
Hiring Manager
Tammie Bucknell
Responsibilities
Serve as the executive owner of Spinutech’s new-logo revenue quota, responsible for developing and delivering against aggressive but achievable growth targets
Build and lead a high-performing sales team with clearly defined individual quotas, performance metrics, and accountability frameworks
Implement structured forecasting, territory planning, and quota-setting processes to ensure predictable and scalable revenue growth
Optimize team performance through consistent coaching, performance management, and refinement of sales motions to drive quota attainment across all roles
Proven track record of meeting or exceeding sales targets
Lead the design and execution of Spinutech’s go-to-market strategy to position the agency for category leadership in the era of AI
Partner with the CEO and executive leadership team to redefine and communicate Spinutech’s unique value proposition, modern offerings and market differentiation
In partnership with other agency leaders, translate strategic direction into actionable plans and measurable revenue outcomes aligned to company growth goals
Develop and maintain a forward-looking growth roadmap, balancing short-term wins with long-term agency goals
Monitor competitor positioning and market shifts to inform go-to-market strategies and thought leadership efforts
Develop and execute a comprehensive sales strategy aligned with company growth targets.Identifying, qualifying, and converting high-potential opportunities
Architect and continuously refine a scalable, repeatable growth engine - inclusive of pipeline generation, qualification, conversion and expansion strategies
Build and manage a performance-focused pipeline aligned to monthly, quarterly, and annual revenue targets
Oversee outbound efforts, lead generation, and inbound response strategies to ensure consistent pipeline health and conversion velocity. Identify and prioritize high-value verticals, prospects, and partnership opportunities that align with Spinutech’s evolving service model
Oversee agency marketing and work hand-in-hand with the Head of Marketing to scale and execute our ABM strategy. Guiding the development of content, campaigns, and events that position Spinutech as a modern, AI-driven growth partner. ensuring content quality and strategic fit with our desired ideal client profiles. This includes elevating brand visibility through PR, thought leadership, and demand generation. Ensure seamless integration of marketing campaigns, account targeting, and sales outreach
Establish sales forecasts, KPIs, and performance metrics to measure success
Oversee pipeline management, reporting, and forecasting, maintain timely reporting and data integrity
Continuous optimization of HubSpot CRM, automation, and sales tech stack
Build, mentor, and lead the sales team, fostering a culture of performance, accountability, partnership and excellence
Collaborate with business development and marketing teams to accelerate deal cycles and ensure message-market fit
Evolve measurement frameworks to evaluate ROI, pipeline velocity, and conversion performance. Evolve and optimize dashboards for visibility into pipeline health, forecasting and performance metrics
Lead the development of compelling proposals and presentations that communicate the full breadth of the agency’s capabilities.Drive strategic pursuits, proposal development, and pitch performance with cross functional collaboration
Orchestrate cross-functional pitches that bring together media, creative, digital, and strategy leaders to win high-value, multi-service engagements
Ensure proposals reflect modern marketing solutions,, enhancing speed to value through differentiated solutions. Support internal teams with assets and frameworks that improve pitch readiness and storytelling at scale
Cultivate and maintain strategic relationships with tech platforms, consultants, and channel partners that extend the agency’s reach
Identify opportunities to co-market or co-sell with partners to access new markets and client verticals
Help define new service offerings or bundled solutions in partnership with internal practice leads and external collaborators
Integrate AI and automation into agency growth strategies, sales workflows, and solution development
Integrate AI-powered tools and data intelligence into sales, marketing and prospecting workflows to drive efficiency and precision
Champion the use of AI tools to improve productivity, enhance insight generation, and increase speed-to-value in pitch development
Partner with internal teams to package and promote AI-powered capabilities as part of proposals and go-to-market offerings
Educate internal teams and clients on how AI can differentiate our agency and create competitive advantage
Partner with client engagement teams to help identify upsell, cross-sell, and white-space opportunities within existing accounts, based on knowledge of what the market is seeking and how our solutions are poised to lead. Offer support, as determined based on need and opportunity
Contribute to account planning, QBRs, and long-term client expansion strategies that drive sustainable, profitable growth
Help support the development of repeatable frameworks that scale client expansion efforts across teams and verticals
Own revenue and conversion KPIs, including pipeline velocity, win rates, and forecast accuracy
Build and manage CRM discipline, reporting, and operational processes that support scalable growth
Lead pricing strategy and scope development in partnership with agency leadership and service leads
Ensure transparency and consistency in how growth performance is tracked, reported, and optimized
Qualification
Required
10+ years of experience in digital marketing, business development, or growth strategy within a digital or integrated agency setting
Proven track record securing multi-million dollar deals and orchestrating complex, multi-service proposals
Deep understanding of digital marketing disciplines, full-funnel strategy, and client buying behavior
Demonstrated success applying AI and automation tools to marketing operations, client solutions, or sales enablement
Strong commercial acumen with excellent negotiation, pitch leadership, and value articulation skills
Collaborative executive with the ability to influence cross-functional teams and guide strategic decision-making
Adaptable, strategic thinker who thrives in fast-paced environments and is committed to innovation-led growth
Company
Spinutech
Web focused and strategy driven website designs, development and digital marketing.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Liz Turner
COO
Adam Lewis
Partner
Recent News
2026-01-16
2025-12-18
Company data provided by crunchbase