Microchip Technology Inc. · 1 day ago
Principal Engineer - Product Marketing
Chandler, AZ
Full-time
Onsite
Senior Level, Lead/Staff
$75K/yr - $232K/yr
10+ years expMicrochip Technology Inc. is a global leader in technology, seeking a Principal Product Marketing Engineer to join their Memory Products Division. This role involves defining new products, managing product lifecycles, analyzing market trends, and driving business growth in the Flash and EEPROM memory product line.
Telecom & CommunicationsSemiconductorManufacturingAutomotiveWireless
Hiring Manager
Bryant Roe
Responsibilities
Define and drive new product development, from concept through launch, including business case development and go-to-market strategy
Collaborate with the Marketing Communications team to plan and execute digital marketing, advertising, and social media campaigns
Partner with Graphics and Web teams to create engaging web content and environments that educate and drive customer engagement. Work with the Analytics Team to measure effectiveness and improve SEO
Develop and maintain business reports and dashboards to track performance and identify growth opportunities
Create compelling outbound product collateral, sales training materials, and customer presentations that clearly communicate product positioning, benefits, and differentiation
Define and develop technical articles, documentation, web, or video content to promote our products
Execute new product introductions and launch plans, including collateral, training, pricing strategy, positioning, and customer support
Analyze market segments to identify new opportunities and develop strategic recommendations (e.g. market sizing, key trends, competitive analysis)
Support Sales with product-specific expertise and competitive positioning for new design opportunities
Manage product lifecycles, including launch planning, manufacturing ramp-up, forecasting, and end-of-life (EOL) processes
Qualification
Required
Bachelor's Degree in Electrical, Electronic, or Computer Engineering (or related field)
10+ years of product marketing or sales experience in the semiconductor industry
Strong understanding of semiconductor business models, manufacturing technologies, and industry challenges
Proven ability to translate complex technical concepts into clear, compelling marketing messages
Demonstrated ability to analyze and target market segments and execute strategies to drive revenue and growth
Excellent written and verbal communication skills
Knowledge-hungry, action-oriented and results-driven
Preferred
In-depth knowledge of non-volatile memory technologies (Flash, EEPROM, etc.)
Experience with data analysis and reporting tools
Hands-on experience working with electronics and microcontrollers
Familiarity with website development and SEO best practices
Benefits
Health benefits that begin day one
Retirement savings plans
Industry leading ESPP program with a 2 year look back feature
Company
Microchip Technology Inc.
Microchip Technology Inc. is a leading semiconductor supplier of smart, connected and secure embedded control solutions.
10001+ employees
H1B Sponsorship
Microchip Technology Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (170)
2024 (113)
2023 (116)
2022 (119)
2021 (94)
2020 (100)
Funding
Current Stage
Public CompanyTotal Funding
$2.42BKey Investors
Opportunity Now ColoradoSevenBridge Financial GroupSequoia Capital
2025-03-21Post Ipo Equity· $1.32B
2024-05-29Post Ipo Debt· $1.1B
2024-03-19Grant· $1.06M
Leadership Team
Steve Sanghi
CEO and President
Rich Simoncic
Chief Operating Officer
Recent News
2026-02-07
2026-02-06
Company data provided by crunchbase