Profiles · 1 week ago
Senior Manager, Audience Development
Profiles is a leader in the digital media industry, and they are seeking a Senior Manager, Audience Development to shape audience strategy at scale across platforms. This role involves leading audience optimization strategies, developing discoverability strategies, and collaborating with various teams to achieve audience goals.
Responsibilities
Lead audience optimization strategy for major news moments and tentpole coverage
Develop discoverability strategies for franchises, verticals, and brand initiatives
Optimize homepage, landing pages, and article templates to improve engagement and growth
Partner with editorial, product, video, data, and marketing teams to align audience goals
Monitor performance metrics and translate insights into real time newsroom actions
Qualification
Required
5-7 years of experience in audience development, SEO, or platform optimization
Expertise across Google Search, YouTube, social platforms, and emerging AI driven discovery tools
Hands on experience with SEMrush, Google Trends, Google Search Console, and Google Analytics
Strong understanding of SEO best practices and evolving search standards
Excellent communication skills with the ability to influence cross functional teams
Benefits
Comprehensive health, retirement, and wellness benefits.