Senior Decision Science Analyst, Digital & Member Marketing analytics jobs in United States
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USAA · 2 days ago

Senior Decision Science Analyst, Digital & Member Marketing analytics

USAA is committed to empowering its members to achieve financial security through exceptional service and trusted advice. The Senior Decision Science Analyst will provide decision support for member onboarding and digital marketing initiatives, focusing on translating complex datasets into actionable insights to enhance member engagement and campaign strategies.

BankingFinancial ServicesInsuranceVenture Capital
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Responsibilities

Leverages advanced business, analytical and technical knowledge to participate or lead discussions with cross functional teams to understand and collaborate highly complex business objectives and influence solution strategies
Applies advanced analytical techniques to solve business problems that are typically medium to large scale with significant impact to current and/or future business strategy
Applies innovative and scientific/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate change
Translates recommendation into communication materials to effectively present to various levels of management
Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences
Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA)
Integrates/transforms disparate data sources and determines the appropriate data hygiene techniques to apply
Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews and compliance requirements
Understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions
Succinctly delivers analysis/findings in a manner that conveys understanding, influences various levels of management, garners support for recommendations, drives business decisions, and influences business strategy
Provides subject matter expertise in operationalizing recommendations
Remains informed on current data and analytics trends, (Ex: Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data)
Identifies opportunities to continue to learn in the data and analytics space, whether informal (E.g., Coursera, Udemy, Kaggle, Code Up, etc.) or formal (E.g. Certifications or advanced coursework)
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures

Qualification

Data AnalyticsDigital Marketing AnalyticsStatistical TechniquesSQLData VisualizationMarketing Measurement ToolsDigital Journey AnalysisData WranglingCommunication SkillsCollaboration Skills

Required

Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree
6 years of data & analytics experience OR a minimum of 4 years of data & analytics experience and up to 2 years of progressive functional business relevant experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing etc.) for a total of 6 years combined experience OR advanced degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline and 4 years of experience in data/analytics or functional business experience within the respective industry of responsibility (i.e. P&C, Bank, Finance, Marketing, etc.)
Demonstrates advanced skills in mathematical and statistical techniques and approaches used to drive fact-based decision-making
Advanced knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems
Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights

Preferred

5 or more years marketing analytics experience with a focus on marketing measurement, testing, digital journey analysis
5 or more years of digital/CRO experience, ideally in subscription/membership-based businesses
Hands-on experience with digital analytics platforms and tools (eg – Adobe Analytics, Google Analytics and tag-based measurement)
Extensive experience using marketing measurement tools (MMM, MTA, incrementality, etc.) that drive optimization decisions
Hands-on experience within insurance or financial services industry providing analytics solutions
US military experience through military service or a military spouse/domestic partner

Benefits

Comprehensive medical, dental and vision plans
401(k)
Pension
Life insurance
Parental benefits
Adoption assistance
Paid time off program with paid holidays plus 16 paid volunteer hours
Various wellness programs
Career path planning and continuing education

Company

USAA is a financial services company.

Funding

Current Stage
Late Stage

Leadership Team

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Julie McPeak
SVP, General Counsel Insurance
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Waqas Durrani
Senior Vice President, General Counsel - Enterprise Shared Services
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Company data provided by crunchbase