Profiles · 3 days ago
Audience Growth Specialist
Profiles is a leader in the digital media industry, seeking an Audience Growth Specialist to help launch and scale a new newsroom in a major media market. The role involves executing audience growth strategies and collaborating with various teams to enhance content discoverability and engagement.
Responsibilities
Execute audience growth and optimization strategies for major news events and daily coverage across search, video, social, and AI driven platforms
Partner with editorial, product, development, video, data, and marketing teams to align audience growth initiatives
Conduct keyword research, competitive analysis, and platform research to identify content gaps and expansion opportunities
Optimize homepage, landing pages, and article templates to improve discoverability, engagement, and conversions
Monitor performance metrics and provide real time insights to inform editorial strategy and coverage decisions
Qualification
Required
3-5 years of experience in SEO, audience development, or platform optimization within digital media or a newsroom environment
Expertise in multi-platform optimization including Google, YouTube, and emerging AI driven search platforms
Hands on experience with SEO and analytics tools including Google Analytics, Google Search Console, SEMrush, and Google Trends
Strong understanding of evolving SEO best practices and web standards; structured data experience is a plus
Ability to thrive in a fast-paced newsroom environment and work nights or weekends as needed
Benefits
Comprehensive and competitive benefits package.