Adobe · 2 days ago
Principal Adoption Digital Strategist – AI Transformation
New York
Full-time
Hybrid
Lead/Staff
$165K/yr - $306K/yr
10+ years expAdobe is a company focused on changing the world through digital experiences, seeking a Principal Adoption Digital Strategist to lead adoption and value realization for complex customer programs. This role involves advising executives on AI transformation, shaping adoption strategies, and ensuring responsible and scalable AI integration across organizations.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Own and shape end-to-end adoption strategies for large-scale, AI-enabled transformation programs
Apply advanced change management expertise (Prosci ADKAR) to complex organizational, cultural, and capability shifts driven by marketing tech stack
Translate AI strategy into clear adoption roadmaps spanning operating model, governance, roles, and behaviors
Lead future-state operating model design for organizations adopting AI at scale
Define decision rights, governance structures, accountability models, and cross-functional ways of working enabled
Guide leaders through the organizational trade-offs required to move from experimentation to enterprise AI adoption
Lead adoption across multi-workstream, multi-geography, and multi-year programs
Anticipate and manage adoption risks across interdependent teams, platforms, and business units
Partner with program leadership to integrate operating models and change strategy into overall program governance
Serve as an advisor to senior executives across Marketing, Digital, IT, Data, Operations, and HR
Lead executive visioning sessions focused on AI strategy, adoption readiness, and organizational implications
Communicate complex AI and organizational concepts with clarity, confidence, and executive presence
Define adoption and value metrics tied to AI usage, behavior change, and business outcomes
Establish feedback loops and governance mechanisms to sustain AI adoption over time
Ensure AI adoption is responsible, scalable, and embedded into day-to-day operations
Mentor and develop adoption strategists
Set standards for AI adoption, operating model design, and change management excellence
Contribute and drive thought leadership that builds Adobe’s point of view on AI adoption
Qualification
Required
10+ years of experience in adoption, change management, operating model design, or digital transformation roles within consulting or enterprise environments
Active Prosci ADKAR certification (or equivalent enterprise change methodology)
Demonstrated experience leading enterprise-scale transformation programs
Deep expertise in operating model design and organizational change
Proven ability to lead complex, ambiguous programs with multiple collaborators and workstreams
Exceptional executive communication and storytelling skills, including executive-ready presentations
Strong strategic, analytical, and systems-thinking capabilities
Bachelor's degree required
Willingness to travel to client sites as needed
Benefits
Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2026-01-22
Company data provided by crunchbase