Apply on Employer Site

Vested · 4 days ago

Digital Marketing Strategist

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. The Digital Marketing Strategist will play a key role in implementing client digital marketing programs, developing strategies, executing campaigns, and reporting on performance.

Brand MarketingFinancial ServicesFinTechMarketingPublic Relations

Responsibilities

Implement and execute day-to-day SEO, AEO, Paid Search, Display, and Social Media Advertising campaigns that align with client goals, drawing on expertise in social platforms, Google Ads, Google Analytics, and SEO for optimal impact

Oversee and execute day-to-day digital marketing campaigns, ensuring they are executed on time and on budget

Implement tactics such as A/B testing, audience segmentation, and optimization of marketing channels to drive campaign performance

Set up, monitor, and adjust tracking for key performance indicators, ensuring accurate data for analysis and reporting

Use data analytics tools to evaluate campaign effectiveness, providing insights on areas for improvement and future strategy

Prepare and present monthly performance reports, clearly communicating campaign results and strategic recommendations to clients and stakeholders

Clearly communicate the rationale behind strategies to clients and team members, ensuring all understand the strategic direction

Work with team members to troubleshoot and adjust campaigns based on real-time data and insights

Continually pursue ongoing education to stay current with industry trends, integrating new knowledge into strategies

Demonstrates deep understanding of client business, including a developing financial acumen, where relevant

Qualification

Digital marketing strategySEOGoogle AdsGoogle AnalyticsSocial Media AdvertisingA/B testingData analyticsClient collaborationPerformance reportingCommunication skills

Required

4-6 years of experience collaborating with clients, internal teams, and third-party vendors to develop and execute full-funnel digital strategies that reflect client goals and exceed expectations