Ben Hall Law · 6 days ago
Law Firm Marketing Manager
East Lansing, MI
Full-time
Hybrid
Senior Level
5+ years expBen Hall Law is a growing Michigan law firm focused on serious criminal representation and child welfare cases. They are seeking a Marketing Manager to lead strategy and execution across all marketing functions, oversee campaigns, analyze performance, and ensure high-quality lead generation for the firm.
Law Practice
Responsibilities
Develop and execute the firm's annual marketing strategy and quarterly priorities
Lead all marketing channels including SEO, PPC, social media, video, and email
Manage vendor and agency relationships including contracts, budgets, deliverables, and KPIs
Track and report on lead volume, quality, cost per lead, client acquisition cost, and ROI
Oversee content planning, brand consistency, and marketing calendar execution
Coordinate website updates, landing pages, and conversion improvements
Support attorney thought leadership initiatives such as articles, community content, and speaking campaigns
Identify system improvements and introduce new tools to optimize performance
Qualification
Required
5-8+ years of marketing experience with direct responsibility for campaign performance
Demonstrated success managing multiple channels and vendors
Proficiency with CRMs, advertising dashboards, and analytics platforms
Strong project management ability and comfort balancing strategy with hands-on execution
Excellent presentation, writing, and communication skills
Expertise in Google Ads, SEO, campaign optimization, or marketing automation tools
Preferred
Experience in professional services is preferred
Experience using GoHighlevel preferred or another CRM (Hubspot, Salesforce, Zoho CRM, etc.)
Company
Ben Hall Law
Ben Hall Law provides aggressive and relentless legal representation to those facing the worst time in their life.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase