Gast · 1 week ago
Senior Content Manager
Benton Harbor, MI
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expGast is part of the IDEX Performance Pneumatics Group, a global leader in engineered solutions for vacuum, pressure, and flow control. They are seeking a strategic and hands-on Content Manager to lead content initiatives across all marketing channels, focusing on building insight-driven content that enhances the customer journey and drives engagement.
ElectronicsMachinery ManufacturingManufacturingSupply Chain Management
Responsibilities
Develop and maintain a comprehensive content strategy and matrix that aligns to the customer journey and sales funnel for all three brands, while addressing priority strategic markets and key applications
Incorporate ABM principles by tailoring content for priority accounts and buying committees based on intent data and engagement signals
Define priorities and provide clear direction to agency partners for content creation across all channels, ensuring ABM-driven personalization where applicable
Ensure all content supports brand positioning, lead generation, revenue goals, and ABM objectives
Act as the primary liaison between internal stakeholders and external agencies, providing insights, brand guidelines, and strategic objectives
Share ABM insights (e.g., target account lists, intent signals, engagement metrics) with agencies to enable personalized content development
Facilitate the flow of customer intelligence, market trends, product knowledge, and ABM data from product management so the agency can proactively deliver high-quality, on-brand materials aligned with business objectives
Review and approve agency deliverables for consistency, accuracy, and ABM alignment
Maintain and prioritize a marketing content calendar across all channels, including social media, campaigns, and events, with ABM-specific initiatives highlighted
Monitor performance metrics and provide feedback to optimize content effectiveness, including ABM engagement metrics (e.g., account-level engagement, buying committee activity)
Ensure adherence to brand voice and messaging standards across all materials, while allowing for ABM-driven personalization
Pipeline Influence: Content accelerates movement through the customer journey and supports conversion at key stages, especially within target accounts
Return on Marketing Investment (ROI) Contribution: Demonstrates measurable impact on revenue and campaign effectiveness, including ABM campaigns
Account Engagement: Builds momentum within target accounts using ABM insights, intent signals, and personalized content
Sales Enablement: Equips sales teams with ABM-aligned content that improves win rates and shortens sales cycles
Digital Engagement: Drives interaction across channels through high-performing, personalized content for priority accounts
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field; MBA preferred for senior-level leadership
Minimum 8–10 years of experience in B2B marketing with a strong focus on content strategy and leadership, preferably in industrial, medical, or technology sectors
Proven ability to develop and execute multi-brand content strategies that align with customer journeys, strategic markets, and ABM programs
Experience leveraging ABM platforms such as 6sense to create personalized, insight-driven content that drives engagement and accelerates pipeline velocity
Demonstrated success in managing external agencies and vendors to deliver high-quality, on-brand content for digital campaigns
Strong understanding of digital experience optimization, including UX principles, SEO, and content placement for maximum impact
Exceptional communication and project management skills with the ability to lead cross-functional initiatives and operate autonomously
Ability to implement marketing plans and campaigns that support business goals and product launches
Proficient with email, social, and web platforms; able to track and report on ROI, engagement, and pipeline influence
Works effectively with sales, product management, engineering, and external partners
Capable of managing multiple priorities and adjusting to evolving business needs
Strong written and verbal skills, with the ability to tailor messaging for diverse audiences
Ensures accuracy, consistency, and accountability across all deliverables
Company
Gast
Since 1921, Gast Manufacturing, Inc. has been designing and manufacturing quality air-moving products.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-09-19
Company data provided by crunchbase