University of Rochester Advancement · 1 week ago
Director of Admissions & Enrollment Marketing
Helen Wood Hall
Full-time
Hybrid
Lead/Staff, Director/Executive
$86K/yr - $130K/yr
5+ years expThe University of Rochester is committed to advancing education and research, and they are seeking a Director of Admissions & Enrollment Marketing to develop strategies that attract and enroll students in their School of Nursing programs. This role involves overseeing the admissions process, managing a team of admissions professionals, and collaborating with various stakeholders to ensure enrollment targets are met.
Higher Education
Responsibilities
Direct all phases of the admissions process: review applications for admissions for undergraduate and graduate programs and make final recommendations for admission and financial aid decisions. Lead Admissions Committee on all related application process decisions
Maintain and continuously improve high standards for the school-wide holistic admission review process
Generate and utilize ongoing analysis of holistic admission process including effects of variables on matriculation
Work collaboratively with faculty and School of Nursing Committees to oversee admissions policies
Manage net tuition revenue targets. Work closely with the senior leadership team to ensure balance in the entering class size, financial aid expenditures, tuition pricing, and net tuition revenue goals
Long-term strategic planning: Guide strategic discussions regarding multiple and often competing enrollment goals, including class size, academic quality and net tuition revenue. Provide context and a broad perspective on national and international market dynamics and challenges
Assess the effectiveness of the University of Rochester’s School of Nursing financial aid policies and strategies. Evaluate the effectiveness of discounting strategies in attracting and enrolling a talented student body. Determine ways to effectively leverage institutional and other resources for incoming and returning students
Maintain annual admissions bulletin
Develop and sustain a comprehensive enrollment strategy. Provide strong, consistent, and strategic direction for the recruitment and enrollment process, focusing on sustained, ethical, desired enrollment and revenue results
Inform the School of Nursing community of important enrollment metrics for incoming students and the possible effects and consequences of proposed actions
Working closely with University Enrollment Marketing, ensure SON’s enrollment market strategy is effective at reaching desired potential students
Create and sustain a culture of shared ownership of admissions and enrollment marketing. Educate the faculty and SON community about best practices in admission and enrollment management and provide a strong, knowledgeable, and influential voice in identifying pertinent national issues and trends in nursing enrollment
Conduct research in admissions and enrollment management with a focus on understanding the applicant pool and factors in selection and attrition
Complete required internal, governmental, and association reports pertaining to admissions
In collaboration with the admissions team, create and present a yearly competitor analysis to administrative leadership
Provide enrollment and forecasting reports as requested by senior leadership. Includes presenting to SON Senior Leadership on enrollment cycle results
Collaborate with administration in annual budget preparation and other financial requests
Represent the School of Nursing and serve as the primary spokesperson in dealing with matters relating to admission. Oversee office engagement with colleges and medical centers within the community
Serve on special internal and external committees that pertain to the student enrollment management process
Keep abreast of trends as they pertain to the admissions field attending meetings, workshops, and seminars
Other duties as assigned
Qualification
Required
Bachelor's degree and 5 years of higher education experience required
The successful candidate will have senior-level admissions and enrollment management and/or experience in higher education with a proven track record of success
Specific areas of expertise include managing conversion and yield strategies, increasing applications and enrollments through innovative market outreach and building professional networks and student pipelines
Preferred
Master's degree in higher education student services, higher education administration, nursing, or related field preferred
Six years of related senior administrative experience in admissions preferred
Experience working with diverse student populations preferred
Demonstrated creativity and flexibility to respond to emerging and changing enrollment environments is strongly preferred
Experience with Customer Relationship Management (CRM) systems is preferred (i.e. SLATE)
Company
University of Rochester Advancement
The University of Rochester, one of the nation’s top private research universities, has built a national caliber advancement program in support of the largest campaign in the University’s history.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase