Beck's Hybrids · 4 days ago
Senior Marketing Strategist
Atlanta, IN, Atlanta, IN, US
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expBeck's Hybrids is a company focused on agriculture, and they are seeking a Senior Marketing Strategist to define and lead their marketing strategy. This role involves collaborating with leadership to create integrated, data-informed marketing strategies that align with business objectives.
Agriculture
Responsibilities
Lead the development of integrated marketing strategies aligned to Beck’s business goals, brand promise, and farmer-first philosophy
Translate business objectives into clear strategic direction for campaigns, initiatives, and channel investment
Ensure messaging and positioning clearly reflect Beck’s value, differentiation, and commitment to helping farmers succeed
Define long-term marketing roadmaps that support product launches, market expansion, and customer lifecycle growth
Turn market insights, customer research, and performance data into actionable strategic recommendations
Ensure consistency and clarity of messaging, positioning, and value propositions across all channels
Act as a strategic bridge between marketing and various departments and teams by helping them align marketing strategy with go-to-market plans
Leverage customer data, market trends, and competitive intelligence to guide strategic decisions
Define success metrics and KPIs aligned to business outcomes (not just activity metrics)
Evaluate marketing performance and adjust strategy based on results and learnings
Help elevate strategic thinking across the marketing team
Facilitate best practices, frameworks, and processes that increase marketing effectiveness and clarity
Perform other related duties as may be required by the Marketing Communications Manager
Qualification
Required
Bachelor's Degree in area of Marketing Communications or other related field
Must possess and maintain a valid driver's license and insurable driving record as determined by Beck's automobile insurance policy
Excellent verbal and written communication skills
Possess positive attitude and actions
Ability to establish priorities, work independently, work as a team member, and proceed with objectives without supervision
Minimum of ten (10) years' experience in a marketing or communications related field
Experience developing and guiding marketing strategy in support of business goals
Benefits
Health benefits including two medical plan options and company HSA contributions, dental, vision, employer paid life/AD&D for you and your dependents, disability insurance, and access to an onsite Nurse Practitioner
401k plan match & company sponsored pension plan and access to a Financial Advisor to help you manage your retirement savings
Paid time off, Paid Holidays, Wellness Programs, & Corporate Discounts
Company Christmas Party, Free Lunch, Two Hundred Dollar Merchandise Allowance, & Much More
Company
Beck's Hybrids
Beck's is the largest family-owned retail seed company and the third-largest seed brand in the U.S., dedicated to serving farmers throughout the Midwest and Mid-South.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Inside INdiana Business
2025-06-11
Inside INdiana Business
2025-02-22
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