Everyday Dose · 1 week ago
VP of Brand
United States
Full-time
Remote
Director/Executive
10+ years expEveryday Dose is on a mission to redefine coffee consumption with a healthier alternative. The VP of Brand will lead the brand's strategy, ensuring emotional resonance and consistency across all customer touchpoints while building a high-performing creative team.
Food and BeverageFood ProcessingManufacturingNutritionWellness
Responsibilities
Define, evolve, and execute the Everyday Dose's brand strategy as the business scales
Own positioning, narratives, audience clarity, and brand architecture
Ensure the brand remains emotionally resonant, differentiated, and culturally relevant
Act as the ultimate brand decision-maker and steward
Gear up Everyday Dose for retail success by enhancing brand awareness and helping to turn us into a household name
Lead creative direction across content, campaigns, packaging, and launches
Ensure all storytelling feels human and unmistakably Everyday Dose
Balance brand-building with performance-driven creative needs
Push for originality while protecting brand coherence
Build and maintain strong brand systems: voice, tone, messaging, visual identity
Ensure consistency across paid, organic, email/SMS, website, packaging, retail, and PR
Create guardrails that empower teams, not slow them down
Identify when the brand is drifting and course-correct quickly
Partner closely with Growth to align brand and performance (no silos)
Collaborate with Product and Innovation to shape launches and line extensions
Work with CX and Community to ensure brand promises match real customer experience and solve real customer problems
Be a clear, confident voice in executive decision-making
Build, mentor, and lead a high-performing brand and creative team
Set clear standards for quality, taste, and execution
Create a culture of thoughtful iteration, not constant reinvention
Qualification
Required
10+ years in brand leadership roles within CPG, wellness, or lifestyle within DTC and retail spaces
Proven experience scaling a brand across channels while maintaining taste and integrity
Strong creative instincts paired with operational rigor
Ability to zoom out (vision) and zoom in (execution) seamlessly
Confident decision-maker who can balance intuition, data, and business needs
Deep respect for the customer and the emotional side of consumption
Comfortable partnering directly with a founder and executive team
Preferred
Experience in subscription based DTC
Track record of building cult-like brand affinity
Strong POV on modern wellness, rituals, and daily habits
Experience navigating brand through periods of rapid growth
Benefits
Competitive compensation aligned with senior leadership impact
Health care coverage (medical, dental, vision)
Health & wellness stipend to support your daily rituals and wellbeing
401(k) with company participation
Remote-friendly work environment with flexibility and autonomy
Unlimited PTO
Product perks (yes, plenty of Everyday Dose)
Company
Everyday Dose
Everyday Dose is a beverage manufacturer that produces non-psychedelic mushrooms, nootropics, and coffee products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jack Savage
Chief Dose Officer
Keyvan Firouzi, CFA
Chief Financial and Operating Officer
Recent News
2025-08-04
The European Financial Review
2025-07-27
The European Financial Review
2025-04-01
Company data provided by crunchbase