Point32Health · 2 days ago
Sr. Social Media Specialist
Canton, MA
Full-time
Hybrid
Mid, Senior Level
$88K/yr - $132K/yr
3+ years expPoint32Health is a leading not-for-profit health and well-being organization dedicated to delivering high-quality, affordable healthcare. The Sr Social Media Specialist is responsible for the day-to-day execution, management, and optimization of the company's social media presence, including content creation and community engagement.
Health CareInsurance
Responsibilities
Manage and execute all organic content and engagement for Point32Health and its go-to-market brands across primary social media channels (LinkedIn, Facebook, Instagram, X, YouTube)
Develop and publish engaging content, including copywriting, graphic design, and video production, ensuring alignment with brand voice and objectives
Actively manage community engagement, responding to comments and messages in an authentic, empathetic, and timely manner. Escalate customer concerns to the appropriate teams and work cross-functionally to resolve issues
Monitor and analyze performance metrics, providing regular reporting and insights to optimize content and engagement strategies
Lead and execute social listening efforts to track brand sentiment, industry trends, and audience conversations, using insights to inform content and engagement strategies
Collaborate with internal teams, including Marketing, HR, Sales, and Product, to develop and align content with business objectives and campaigns
Manage executive and influencer social media programs, working directly with leadership and Chiefs of Staff to build and grow the social presence of the CEO, COO, and CPO on LinkedIn
Stay ahead of social media trends and best practices, continuously testing new approaches and platforms to drive innovation and engagement
Train and support internal stakeholders on social media best practices, empowering teams to contribute effectively to the brand’s social presence
Ensure brand consistency and compliance, following social media governance and legal guidelines
Other duties and projects as assigned
Qualification
Required
Bachelor's degree in business, communications, or marketing
3-5 years of experience working in a marketing, public relations, or communications field
Excellent written, story-telling and oral communication skills
Excellent organizational and time-management skills
Ability to work with employees at all levels
Detail-oriented, poised and composed under pressure
Multi-tasker with ability to manage deadlines in a fast-paced environment
Basic design formatting and layout capabilities
Stay up to date on current social media trends best practices and trends
Ability to work cooperatively as part of a team member and successfully independently
Excellent customer service skills and ability to form strong working relationships with colleagues and vendors
Familiarity with social media tracking tools such as Sprinklr
Experience in social boosting and paid media strategies a plus
Must be able to work under normal office conditions and work from home as required
Work may require simultaneous use of a telephone/headset and PC/keyboard and sitting for extended durations
May be required to work additional hours beyond standard work schedule
Preferred
Master's degree
3-5 years of experience in Marketing for health insurance
Benefits
Medical, dental and vision coverage
Retirement plans
Paid time off
Employer-paid life and disability insurance with additional buy-up coverage options
Tuition program
Well-being benefits
Full suite of benefits to support career development, individual & family health, and financial health
Company
Point32Health
Point32Health is a leading health & wellbeing organization, delivering an ever-better health care experience to everyone.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
SMILE Health
2023-08-08Non Equity Assistance
Leadership Team
K
Kristin Lewis
EVP, Chief Public & Community Affairs Officer & Point32Health Foundation President
Recent News
2025-12-02
2025-11-07
Company data provided by crunchbase